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# Fast-Food Breakfast Guarantees
Wendy's is Launching a Free Food Item and a Breakfast Guarantee

By Kalin Ned | Published 2020-03-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-guarantee
References: [wendys](http://www.wendys.com/) & [fool](https://www.fool.com/investing/2020/03/05/wendys-offers-free-food-guarantee-to-lure-breakfas.aspx)

[Wendy's](https://www.trendhunter.com/trends/breakfast-biggie-bundles) boasts a special initative that includes a free Honey Butter Chicken Biscuit with every in-app purchase, as well as a breakfast guarantee. The promotion is intended to propel the fast-food chain's breakfast menu forward—an effort that has proved to be difficult in the past.

Dubbed 'America's Favorite Breakfast,' the campaign trails off with a playful secondary title that reads "they just don't know it yet." Consumers can access multiple deals through the Wendy's mobile application and to entice guests even more, the fast-food chain is offering a breakfast guarantee. That is, if "[a customer] somehow doesn't love something [Wendy's] makes," then the restaurant will switch it for free with another similar item. The exchange must be completed by 10:30 AM the next day and a receipt must be shown.

Image Credit: Wendy's

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 49% | Activity: 83% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Fast-food Breakfast Promotion:** This trend highlights the growing competition in the fast-food breakfast market and the need for creative promotions to attract customers.
- **Mobile App Deals:** This trend showcases the increasing use of mobile apps by fast-food chains to offer exclusive deals and incentives to customers.
- **Breakfast Guarantee:** This trend emphasizes the importance of customer satisfaction in the breakfast segment and the potential for offering guarantees to build trust and loyalty.

### Industries Being Reshaped

- **Fast-food Industry:** This industry can explore innovative promotions and guarantees to differentiate their breakfast menus and attract more customers.
- **Mobile App Industry:** This industry can capitalize on the growing trend of fast-food chains using mobile apps to offer exclusive deals and incentives to customers.
- **Customer Satisfaction Industry:** This industry can provide solutions and strategies to help fast-food chains improve customer satisfaction, particularly in the breakfast segment.

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