# Portable Breakfast Bowls The Breakfast Cup from Honey Dew Donuts Makes It Easier to Eat on the Go By Katherine Pendrill | Published 2016-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-cup References: [qsrmagazine](https://www.qsrmagazine.com/news/honey-dew-donuts-warms-lto-breakfast-cup) & [facebook](https://www.facebook.com/HoneyDewDonuts/photos/a.10152415079057139.1073741831.100289127138/10154150680817139/?type=3&theater) Earlier this year, the New England chain [Honey Dew Donuts](https://www.trendhunter.com/trends/hot-honey-bacon-sandwich) debuted a savory new dish called the Breakfast Cup. Designed to offer consumers a more [portable morning meal solution](https://www.trendhunter.com/trends/wecook-egg-bites), the new dish provides a convenient way to enjoy familiar breakfast foods. The Breakfast Cup from Honey Dew Donuts is a fully-balanced meal served in a handy to-go container. The meal itself consists of an eight-ounce serving of [scrambled eggs](https://www.trendhunter.com/trends/instant-scrambled-eggs), seasoned breakfast potatoes, bacon and cheddar cheese. The dish is served made-to-order and customers can request a side of Sriracha sauce for added heat. The idea behind the dish was to pack several familiar breakfast foods into a hearty meal that could be eaten on the go. Honey Dew Donuts' new Breakfast Cup helps the chain expand beyond its sweet offerings to provide consumers with a savory breakfast dish. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portable Breakfast Meals:** Convenient and fully-balanced meals designed for on-the-go consumption, catering to busy professionals who need a quick and nutritious breakfast. - **Savory Fast Food Breakfast:** Fast food chains introducing savory breakfast options to meet the demand for more diverse and satisfying morning meals. - **Customizable To-go Containers:** Restaurants offering made-to-order breakfast meals served in portable containers, allowing customers to personalize their breakfast experience. ### Where This Applies - **Fast Food:** Fast food chains looking to expand their breakfast menu options to attract more customers and increase morning sales. - **Meal Delivery Services:** Meal delivery services incorporating portable breakfast meals into their menu offerings, catering to customers' need for convenient and nutritious morning meals. - **Food Packaging:** Manufacturers specializing in customizable to-go containers for the food industry, providing innovative packaging solutions that enhance the portability of breakfast meals. ## Related on Trend Hunter - [Hash Brown Breakfast Bowls](https://www.trendhunter.com/trends/hash-brown-brisket-scramble-bowl.md) - [Bowl-Style QSR Breakfast Dishes](https://www.trendhunter.com/trends/bojangles-breakfast-bowl.md) - [Convenient QSR Breakfast Tacos](https://www.trendhunter.com/trends/dunkin-breakfast-tacos.md) - [Cauliflower Breakfast Cups](https://www.trendhunter.com/trends/heat-and-eat-cups.md) - [Ready-To-Eat Breakfast Bowls](https://www.trendhunter.com/trends/craver-bowl.md) - [Savory Breakfast Cups](https://www.trendhunter.com/trends/incredifulls.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md) - [Loaded QSR Breakfast Bowls](https://www.trendhunter.com/trends/whataburger-breakfast-bowl.md) - [Folded Breakfast Sandwiches](https://www.trendhunter.com/trends/toastwich.md)