# Cereal-Inspired Pet Foods 'Breakfast Crunch' by Lily's Kitchen Introduces a Wholesome Pet Meal By Laura McQuarrie | Published 2017-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-crunch References: [lilyskitchen](https://www.lilyskitchen.co.uk/products/dog/all/item/breakfast-crunch-for-dogs) 'Breakfast Crunch for Dogs' is a pet food product from [Lily's Kitchen](https://www.trendhunter.com/trends/mighty-burrito-bowl) that is packaged in a way that reminds of a cereal box for humans. The product itself is described as "toasted nuggets of deliciousness," made from turkey and chicken livers that have been mixed with yogurt, fruits, berries, botanical herbs and oats. For the maintenance of a healthy coat, the recipe also includes ingredients like botanical rosehips, marigold petals and clear-pressed salmon oil. As a whole, the [crunchy breakfast nuggets for dogs](https://www.trendhunter.com/trends/cheesy-over-easy-dog-treats) are healthy, satisfying and good for the teeth. As many health-conscious pet owners seek nutritious food options for their pets, they are turning to formulas that contain whole, [human-grade food ingredients](https://www.trendhunter.com/trends/essential-clusters) that are recognizable to them as beneficial to their own health and well-being. In products from Lily's Kitchen, fruits and vegetables are often included. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Pet Food:** Opportunity for pet food brands to create nutritious options with whole, human-grade food ingredients that mimic popular health trends for humans. - **Packaging Innovation:** Potential for pet food brands to design packaging that resembles familiar human food products to catch the attention of health-conscious pet owners. - **Pet Food with Dental Benefits:** Demand for pet food products that promote dental health, such as crunchy nuggets, to cater to the preferences of health-conscious pet owners. ### Industries Being Reshaped - **Pet Food Manufacturing:** Manufacturers can explore the creation of innovative pet food products to meet the growing demand for health-conscious and human-grade pet food. - **Packaging Design:** Opportunity for graphic designers and packaging manufacturers to create eye-catching and unique packaging solutions for pet food brands. - **Dental Care Products:** Dental care product manufacturers can expand their offerings to include pet-specific options that cater to the preferences of health-conscious pet owners. ## Related on Trend Hunter - [Diner Breakfast Dog Foods](https://www.trendhunter.com/trends/fromm-diner-line.md) - [Egg-Centric Dog Breakfasts](https://www.trendhunter.com/trends/the-good-egg-pet-food-company.md) - [Cartoonish Canine Cereals](https://www.trendhunter.com/trends/bluey-cereal.md) - [Dog-Friendly Burrito Bowls](https://www.trendhunter.com/trends/mighty-burrito-bowl.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [High-Quality Halloween Pet Foods](https://www.trendhunter.com/trends/halloween-pet-foods.md) - [Wintery Pet Product Ranges](https://www.trendhunter.com/trends/lilys-kitchen.md) - [Dog-Friendly Instant Noodles](https://www.trendhunter.com/trends/noodles-for-dogs.md) - [Irrisistible Chef-Crafted Cereals](https://www.trendhunter.com/trends/best-behavior.md)