# Unicorn-Shaped Breakfast Crumpets The Unicorn Crumpets Put a Whimsical Twist on Griddle Cakes By Laura McQuarrie | Published 2019-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-crumpets References: [livekindly](https://www.livekindly.com/asda-selling-vegan-unicorn-shaped-crumpets/) & [groceries.asda](https://groceries.asda.com/product/crumpets/asda-unicorn-crumpets/1000121694477) ASDA is now selling a fun take on a [classic English snack](https://www.trendhunter.com/trends/proper-sourdough-crumpets) with its unicorn-shaped breakfast crumpets, which are not only whimsical but also vegan-friendly. The plant-based Unicorn Crumpets are made with simple ingredients like fortified wheat flour, water, yeast and salt, and can be topped with sweet preserves for a sweet morning meal. From pudding snacks to [cold breakfast cereals](https://www.trendhunter.com/trends/lucky-charms-products), a range of unicorn-inspired meals and snacks have been launched to satisfy the demand for mythically inspired treats. Although the Unicorn Crumpets do sport horns and manes, unlike many [unicorn-themed food products](https://www.trendhunter.com/trends/unicorn-toots) that are brilliantly rainbow-colored, these simple breakfast crumpets leave it up to consumers to add their own colors with fruit jam and other toppings. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unicorn-inspired Snacks:** There is a rise in demand for unicorn-themed snacks as consumers look for whimsical and fun food options. - **Vegan Breakfast Foods:** More and more companies are catering to the vegan population by offering plant-based breakfast food options. - **DIY Toppings:** Consumers are looking for customizable options and DIY topping choices to make their meals more personalized. ### Where This Applies - **Food Retail:** Businesses in the food retail industry can capitalize on the demand for unicorn-inspired and vegan-friendly food options. - **Food Manufacturing:** Food manufacturers can create new products to cater to the growing trend of vegan breakfast options. - **Food Service:** Restaurants and cafes can offer DIY toppings to give customers customizable breakfast options. ## Related on Trend Hunter - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md) - [Candy-Studded Mini Pancakes](https://www.trendhunter.com/trends/funfetti-mini-pancakes.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Mythical Creature Cookie Nachos](https://www.trendhunter.com/trends/unicorn-cookie-nachos.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Confection-Inspired Cereal Cups](https://www.trendhunter.com/trends/cereal-cups.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Miniature Frozen Pancakes](https://www.trendhunter.com/trends/hungry-jack-frozen-pancakes.md)