# Rounded Breakfast Croissant Sandwiches Subway is Testing Breakfast Croissants at Select Locations By Katherine Pendrill | Published 2018-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-croissants References: [foodbeast](https://www.foodbeast.com/news/subway-breakfast-croissant-sandwiches/) & [chewboom](http://www.chewboom.com/2018/02/15/subway-spotted-testing-new-breakfast-croissants-select-locations/) In an effort to cater to the growing number of consumers eating breakfast on the go, [Subway](https://www.trendhunter.com/trends/breakfast-sandwiches-and-snackwiches) has begun testing Breakfast Croissants at select locations in Southern California. A welcome addition to the chain's menu, the new croissants give customers a breakfast-friendly alternative to the standard sub sandwich. Subway's Breakfast Croissants are a new menu item currently in the test stage. Customers can choose from three different varieties, including Egg & Cheese, Turkey Breast, Egg White & Cheese, and Black Forest Ham, Egg & Cheese. Like the chain's other sandwiches, the Breakfast Croissants can then be customized with different condiments and veggies. While there are other chains offering [croissant sandwiches](https://www.trendhunter.com/trends/round-butter-croissant-buns), what makes the Subway version particularly unique is the rounded bun shape, instead of the traditional crescent. The result is a transport-friendly sandwich that can easily be enjoyed on the go. Image Credit: *Constantine Spyrou//Foodbeast.* ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakfast On-the-go:** Opportunity for disruptive innovation in creating convenient and portable breakfast options. - **Customizable Croissant Sandwiches:** Potential for disruptive innovation in offering personalized croissant sandwich options. - **Alternative Fast Food Breakfasts:** Opportunity to disrupt the fast food breakfast market with unique and tasty alternatives. ### Where This Applies - **Fast Food:** Disruptive innovation opportunities in creating new breakfast items for on-the-go consumers. - **Restaurant:** Opportunity for disruptive innovation in offering customizable breakfast options for dine-in or takeout. - **Food and Beverage:** Potential for disruptive innovation in developing innovative and convenient breakfast products. ## Related on Trend Hunter - [Customizable Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-sandwiches-and-snackwiches.md) - [Commute-Themed Breakfast Sandwiches](https://www.trendhunter.com/trends/commuter-croissant.md) - [Croissant-Based Breakfast Sandwiches](https://www.trendhunter.com/trends/croissant-bacon-egg-cheese.md) - [Buttery Croissant Breakfast Sandwiches](https://www.trendhunter.com/trends/croissant-eggers.md) - [Triple Meat Croissant Sandwiches](https://www.trendhunter.com/trends/meat-lovers-croissant.md) - [Loaded Breakfast Sandwiches](https://www.trendhunter.com/trends/chipotle-chicken-egg-avocado-on-ciabatta.md) - [Breakfast Croissant BLT Sandwiches](https://www.trendhunter.com/trends/wendys-egg-blt.md) - [BLT Croissant Sandwiches](https://www.trendhunter.com/trends/wendys-3.md) - [Breakfast Menu Test Items](https://www.trendhunter.com/trends/chorizo-cheddar-egg-bites.md)