# Social Media Menu Campaigns Wendy's Launched a Multi-Platform Breakfast Campaign with Coupons By Daniel Johnson | Published 2020-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-campaign1 References: [mobilemarketer](https://www.mobilemarketer.com/news/wendys-cooks-up-social-media-buzz-with-new-breakfast-menu-campaign/573346/) & [wendys](https://www.wendys.com/) [Wendy's](https://www.trendhunter.com/trends/wendys-offers-2for-4) launched a breakfast campaign in order to drive social media conversations about the launch of the fast-food chain's new menu items. The breakfast campaign consisted of the company making its [Twitter](https://www.trendhunter.com/trends/wendys-canada-goes-gray) private, and then made coupons for free able to customers who followed the private account. The coupons gave consumers a free Breakfast Baconator on top of any $5 purchase made through [DoorDash](https://www.trendhunter.com/trends/wendys-and-dashpass-by-doordash). The fast-food chain also instructed Twitter users to Tweet at other chains using the #WendysBreakfastBattle. A billboard was also placed in Time Square. The brand has a history of maintaining a strong social media presence, where it is constantly interacting with consumers, often in humorous ways. Image Credit: Courtesy of Wendy's ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Menu Campaigns:** Disruptive Innovation Opportunity: Restaurants can leverage social media to create interactive and engaging campaigns that drive customer conversations and increase brand awareness. - **Private Twitter Coupons:** Disruptive Innovation Opportunity: Brands can utilize private Twitter accounts and exclusive coupons to incentivize consumers to engage with their social media campaigns and boost sales. - **#wendysbreakfastbattle:** Disruptive Innovation Opportunity: Hashtag campaigns like #WendysBreakfastBattle can generate buzz and encourage user-generated content, creating a broader reach for brands and fostering customer loyalty. ### Sectors Adopting This - **Fast Food:** Disruptive Innovation Opportunity: Fast food chains can leverage social media platforms and campaigns to promote new menu items, drive sales, and engage with customers in innovative and impactful ways. - **Digital Advertising:** Disruptive Innovation Opportunity: Digital advertising agencies can help brands create and execute social media campaigns that utilize platforms like Twitter to target specific audiences, generate buzz, and increase customer engagement. - **Food Delivery:** Disruptive Innovation Opportunity: Food delivery services like DoorDash can partner with fast food chains to offer exclusive deals and coupons through social media campaigns, effectively driving customer acquisition and increasing order volumes. ## Related on Trend Hunter - [Fast-Food Breakfast Deals](https://www.trendhunter.com/trends/wendys-offers-2for-4.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/breakfast-biggie-bundles.md) - [Sports-Event-Inspired QSR Deals](https://www.trendhunter.com/trends/3-son-of-baconator.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/wendys-3-breakfast-deal.md) - [Value-Enhancing QSR Meal Deals](https://www.trendhunter.com/trends/wendys-5-breakfast-deal.md) - [Basketball-Themed Fast Food Promotions](https://www.trendhunter.com/trends/ncaa-march-madness-promotion.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Summertime QSR Delivery Promotions](https://www.trendhunter.com/trends/wendys-and-dashpass-by-doordash.md) - [Festive QSR Offerings](https://www.trendhunter.com/trends/unwrap-menu.md)