# Vegan Breakfast Campaigns The Defense of Animals is Petitioning IHOP For Plant-Based Food Options By M | Published 2016-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-campaign References: [vegnews](http://vegnews.com/articles/page.do?pageId=8345&catId=1) & [ihop](http://www.ihop.com/) The Defense of Animals -- also known as the IDA -- is aiming to spark a menu change with the eatery [IHOP](https://www.trendhunter.com/trends/ihop-and-impossible-foods) with a vegan breakfast campaign to add plant-based options for diners to enjoy. The initiative is aiming to revamp the menu for vegetarian and vegan consumers with a plant-based pancake option, egg replacers and meat alternatives. The campaign is hoping to keep the chain menu-friendly to those that are avoiding animal products in their diet. The campaign is petition-based, hoping to attract consumers with vegan or vegetarian diets to sign up and voice their desire for plant-based options. This would include adding [vegan breakfast meats](https://www.trendhunter.com/trends/meati-breakfast-patties), pancake and waffle batters made without milk or butter and egg alternatives. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Breakfast Menus:** Restaurants can attract more vegan and vegetarian diners by offering plant-based options for breakfast. - **Petition-based Campaigns:** Petitions can be an effective method for consumers to voice their desire for plant-based options on menus. - **Alternative Meat and Dairy Products:** Food companies have the opportunity to innovate and expand their product lines by developing vegan meats, egg alternatives, and alternative pancake and waffle batters. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can take advantage of the trend towards plant-based diets by offering more vegan and vegetarian items, like alternative pancakes and egg replacers. - **Food Manufacturing Industry:** Food manufacturers can innovate and create new products, like vegan breakfast meats or plant-based pancake and waffle batters, to meet the demand for plant-based options. - **Petitioning Industry:** Petitioning companies can use their platforms to help consumers make their voices heard and advocate for more plant-based options in restaurants and other food establishments. ## Related on Trend Hunter - [Plant-Based Meat Diner Partnerships](https://www.trendhunter.com/trends/ihop-and-impossible-foods.md) - [Vegan-Friendly Diner Pancakes](https://www.trendhunter.com/trends/plantbased-pancake-slam.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Vegan-Friendly Airline Breakfast Options](https://www.trendhunter.com/trends/just-egg-scramble.md) - [Plant-Based Breakfast Menus](https://www.trendhunter.com/trends/cracker-barrel-old-country.md) - [Plant-Powered Pancake Sticks](https://www.trendhunter.com/trends/pancake-and-sausage.md) - [Plant-Based Breakfast Menus](https://www.trendhunter.com/trends/plantbased-breakfast.md)