# Sweet Snack Packaging 'Breakfast' by Niklas Hessman Makes Oatmeal Cool By Vittoria Natarelli | Published 2010-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-by-niklas-hessman References: [lovelypackage](http://lovelypackage.com/student-work-niklas-hessman-2/) & [twitter](http://twitter.com/nikhes) 'Breakfast' by Niklas Hessman is a stylish packaging design for that [classic breakfast food of oatmeal](https://www.trendhunter.com/trends/quaker-oats-fruit). You break the package like you would an egg, making [oatmeal for breakfast](https://www.trendhunter.com/trends/oatmeal-bowls) way more fun than the way your mom makes it. The designer understood how difficult it was to make time to eat in the morning, and created this [funny packaging idea](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) in response. 'Breakfast' by Niklas Hessman is a great way to make breakfast more fun and more convenient. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Packaging Designs:** Packaging designs that make consuming food anytime and anywhere more accessible. - **Creative Breakfast Packaging:** Innovative breakfast packaging that enhances the breakfast eating experience. - **Sustainable Snack Packaging:** Packaging designs that promote healthy and eco-friendly eating habits. ### Industries Being Reshaped - **Fast-moving Consumer Goods (FMCG):** Developing new packaging designs to enhance the quick consumption of food products. - **Food and Beverage:** Creating innovative packaging designs that appeal to customers and enhance the product experience. - **Sustainable Packaging:** Developing snack packaging that is both eco-friendly and cost-effective, promoting sustainability in the food industry. ## Related on Trend Hunter - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Snackable Oat Cups](https://www.trendhunter.com/trends/anytime-oat-crumbles.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Textural Oatmeal Breakfast Snacks](https://www.trendhunter.com/trends/amara-breakfast-oat-melts.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Paper-Made Porridge Packaging](https://www.trendhunter.com/trends/quaker-porridge-pots.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Heat-and-Eat Oatmeal Bites](https://www.trendhunter.com/trends/oatmeal-bites.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md)