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# Tropical Restaurant Pop-Ups
The King's Hawaiian Breakfast Bungalow Warms Up the NYC Winter

By Laura McQuarrie | Published 2020-02-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-bungalow
References: [prnewswire](https://www.prnewswire.com/news-releases/kings-hawaiian-says-aloha-to-new-yorkers-opening-irresistibly-delicious-breakfast-bungalow-feb-22-300998604.html) & [BreakfastBungalow](http://www.BreakfastBungalow.com)

To help New Yorkers get through the long winter, [King's Hawaiian](https://www.trendhunter.com/trends/kings-hawaiian-soft-pretzel-bites) is opening the doors to its Breakfast Bungalow, an [interactive restaurant pop-up](https://www.trendhunter.com/trends/breakfast-popup) where people will feel as though they've been transported to Hawaii's warm shores. The restaurant will be open for a short time in February through to the first of March, offering a taste of chef Jaime Young's breakfast and brunch dishes. On the menu are signature Breakfast Bungalow dishes like the Coconut S'mores French Toast, the Spam-Egg-and-Shoestring-Potatoes Sandwich and the Hawaiian Chicken Fried Steak Katsu Sandwich, all of which feature bread and rolls from King's Hawaiian.

The pop-up restaurant is full of [photo-worthy spots](https://www.trendhunter.com/trends/niseko-confidential), including an ocean-inspired ball pit and a mountaintop swing that appears as if it's high up in the clouds.

Image Credit: King's Hawaiian

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 91% | Activity: 97% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Restaurant Pop-ups:** Opportunity to create immersive dining experiences that transport customers to different locations or themes.
- **Signature Dish Collaborations:** Potential for brands to partner with chefs or restaurants to create unique menu items that highlight both their offerings.
- **Instagrammable Experiences:** Demand for environments and food experiences that are visually appealing for social media sharing.

### Where This Applies

- **Food and Beverage:** Innovative restaurants and food brands can create pop-up concepts to attract and engage customers.
- **Hospitality:** Hotels and resorts can leverage the trend of interactive pop-up restaurants to enhance guest experiences and differentiate themselves.
- **Tourism:** Destinations can use pop-up restaurants as a way to promote local cuisine and attract visitors.

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