# Premium Liquid Breakfasts UP&GO's Breakfast Beverage is a Simple Option with No Added Sugar By Laura McQuarrie | Published 2018-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-beverage References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/11/up-go-blends.html) & [upandgo.au](https://www.upandgo.com.au/) UP&GO set out to create a new premium breakfast beverage aimed at the adult market that would specifically speak to the health-minded consumer with an interest in [avoiding excess sugars](https://www.trendhunter.com/trends/zero-sugar-oat-drink). The milk, oat and fruit-based liquid breakfast products are offered in simple two-ingredient flavor combinations and emphasize the exclusion of added sugars, artificial ingredients, colors, flavors and preservatives. For the packaging of its new product, UP&GO worked with Milk Brand Agency and opted for a design that strategically implemented a confident, modern and simple design to support the liquid breakfast's natural ingredients. To help consumers avoid skipping breakfast, one of the most important meals of the day, food and beverage brands are creating [convenient, portable products](https://www.trendhunter.com/trends/elevate) with an emphasis on whole food ingredients and free-from formulas. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Premium Liquid Breakfasts with No Added Sugar:** Creating breakfast beverages that cater to health-conscious consumers by focusing on natural ingredients and avoiding added sugars. - **Convenient and Portable Breakfast Products:** Developing easy-to-carry breakfast products that allow consumers to have a nutritious meal on the go. - **Whole Food and Free-from Formulas:** Formulating food and beverage products with whole food ingredients and avoiding artificial ingredients, colors, flavors, and preservatives. ### Sectors Adopting This - **Food and Beverage:** Exploring innovative ways to offer healthy and convenient breakfast options to meet the needs of busy consumers. - **Packaging Design:** Creating modern and simple packaging designs that reflect the natural and healthy qualities of breakfast beverages. - **Health and Wellness:** Addressing the growing demand for nutritious breakfast options by developing products with whole food ingredients and free-from formulas. ## Related on Trend Hunter - [Grab-and-Go Breakfast Puddings](https://www.trendhunter.com/trends/breakfast-puddings.md) - [Premixed Morning Protein Shakes](https://www.trendhunter.com/trends/ultimate-breakfast-shake.md) - [Ready-to-Drink Breakfast Smoothies](https://www.trendhunter.com/trends/breakfast-smoothies.md) - [Convenient Protein Breakfast Bars](https://www.trendhunter.com/trends/apricot-fig-breakfast-bar.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Convenient Breakfast Meals](https://www.trendhunter.com/trends/convenient-breakfast-meal.md) - [Dairy-Based Meal Drinks](https://www.trendhunter.com/trends/complete-meal-to-go.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md)