# Probiotic Breakfast Bars Kind Healthy Snacks' Breakfast Bar Products Bolster Good Gut Health By Laura McQuarrie | Published 2019-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/breakfast-bar-products References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4056-new-on-the-shelves) & [kindsnacks](https://www.kindsnacks.com/) [Kind](https://www.trendhunter.com/trends/healthy-grains-energy-bars) Healthy Snacks recently added to its expansive snack bar range with an all-new line of breakfast bar products that are packed with probiotics. The Kind Breakfast Probiotics Bars contain 500 million CFU probiotic cultures per serving, as well as a satiating base of [whole grain oats](https://www.trendhunter.com/trends/overnight-gut-oats), brown rice flour and ancient grains millet, buckwheat and amaranth. The gluten-free breakfast bars are offered in varieties like Orange Cranberry, Apple Cinnamon and decadent Peanut Butter Dark Chocolate, which offer somewhere between 200 to 220 calories per each two-bar serving size. As science has shown that a healthy gut is about much more than a well-functioning digestive system, health-conscious consumers are investing in a variety of [probiotic snacks](https://www.trendhunter.com/trends/activia-gut-health) and supplements to support the "second brain" in the gut and its ability to regulate moods, mental states and more. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Probiotic Snacks and Supplements:** Health-conscious consumers are investing in probiotic snacks and supplements to support gut health beyond digestion, creating opportunities for new and innovative products. - **Gluten-free Products:** The growing demand for gluten-free products presents opportunities for food companies to develop more healthy and delicious offerings like gluten-free breakfast bars. - **Ancient Grains:** With consumers seeking healthier alternatives to refined grains, products containing ancient grains like millet, buckwheat and amaranth are gaining popularity, which can be leveraged in new ways like breakfast bars. ### Industries Being Reshaped - **Food and Beverage:** Food companies can innovate in the breakfast bar space by leveraging probiotics, gluten-free ingredients and ancient grains to create new and exciting products. - **Nutraceuticals:** Probiotic supplements and snacks present opportunities for companies in the nutraceutical industry, as consumers invest in their overall health and wellness. - **Functional Foods:** Functional foods that deliver health and wellness benefits beyond basic nutrition are increasingly popular, and breakfast bars with probiotics and ancient grains can tap into this growing market. ## Related on Trend Hunter - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Probiotic Chocolate Bars](https://www.trendhunter.com/trends/chocolate-with-probiotics.md) - [Gut-Healthy Prebiotic Bars](https://www.trendhunter.com/trends/prebiotic-bars.md) - [Grain-Powered Energy Bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars.md) - [Convenient Protein Breakfast Bars](https://www.trendhunter.com/trends/apricot-fig-breakfast-bar.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md)