# Rewards For Breaking The Law Free Bluetooth Headsets From Headsets.com By Alex Covert | Published 2008-08-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/break-the-law-and-get-a-free-bluetooth-headset References: [ohgizmo](http://www.ohgizmo.com/2008/08/07/been-ticketed-for-driving-while-using-your-cellphone-get-a-free-headset/) & [headsets](http://www.headsets.com/feedback/handsfree.html) Headsets.com is giving away [free Plantronics Discovery 925 Bluetooth headsets](https://www.trendhunter.com/trends/disruptive-headphone) to people who are arrested for talking on a cellphone (without a headset) while driving. The authors at OhGizmo say that "only the first 734 offenders will get the headsets and the offer is valid for US residents only." This is a fine example of word-of-mouth marketing. A company does something stupid and the online world comps them some free advertising. You're welcome Headsets.com. Jawbone did a similar [viral campaign](https://www.trendhunter.com/trends/kitkat-phone-break), but they only offered a $20 price reduction for their headsets. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Word-of-mouth Marketing:** Opportunity to leverage user-generated content and viral campaigns for free advertising. - **Viral Campaigns:** Opportunity to create a buzz and generate brand awareness through unique and shareable promotions. - **Innovative Promotions:** Opportunity to attract attention by offering unique incentives for specific behaviors. ### Who This Affects Most - **Telecommunications:** Opportunity for telecom companies to offer innovative promotions that encourage safe mobile phone usage. - **Consumer Electronics:** Opportunity for consumer electronics companies to leverage viral campaigns to create brand awareness and generate sales. - **Advertising and Marketing:** Opportunity for advertising agencies to develop word-of-mouth marketing strategies and viral campaigns for clients. ## Related on Trend Hunter - [Summer-Ready Speaker Promos](https://www.trendhunter.com/trends/soundboks-free-accessory.md) - [Noise Cancelling Worker-Focused Headsets](https://www.trendhunter.com/trends/wireless-headsets1.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Premium Headphone Giveaways](https://www.trendhunter.com/trends/the-verge-sony-giveaway.md) - [Bluetooth-Powered Motorcycle Helmets](https://www.trendhunter.com/trends/nexx-xcom3-pro.md) - [Dual-Microphone Wireless Headsets](https://www.trendhunter.com/trends/jabra-blueparrott-m300xt.md) - [Wireless Hybrid Earbuds](https://www.trendhunter.com/trends/voyager-free-60.md)