# Leafy Vegetable Breads 'Hybread' Makes Whole-Grain Bread with Vegetables Like Spinach By Laura McQuarrie | Published 2017-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bread-with-vegetables References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/03/A-taste-of-Expo-West-2017/7.aspx?TipID=6) & [hybread](http://hybread.com/) Although bread is often served alongside vegetables, especially leafy greens, Hybread is a brand that's taking the idea of bread with vegetables to a new level with its products. At Natural Products Expo West 2017, Hybread introduced the world to its [whole-grain bakery products](https://www.trendhunter.com/trends/modern-baker-superloaf), which boast just 65 calories per slice and romaine, spinach and kale baked in. As such, the bread has a slightly green color due to its high vegetable content, but it is said to retain the same taste and texture as ordinary bread. Hybread's range follows a pattern from several other newly released products, which embed fruits, vegetables or other healthy ingredients into comforting food products to add additional benefits and promote greater health in a way that makes it easy for consumers to get their daily dose of greens. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegetable-infused Foods:** There is a trend of embedding vegetables or healthy ingredients into traditional food products to provide additional health benefits and promote better nutrition. - **Health Conscious Bakery:** A trend of introducing whole-grain bakery products with vegetables and leafy greens to create healthier alternatives to traditional bread. - **Convenience Health Foods:** The trend of developing food products that provide an easy and convenient way for consumers to incorporate daily doses of greens into their diets. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the disruptive innovation opportunity of creating more vegetable-infused products to cater to health-conscious consumers. - **Bakery:** The bakery industry has the opportunity to innovate by introducing more whole-grain bakery products infused with vegetables and leafy greens to tap into the health-conscious market. - **Convenience Foods:** The convenience food industry can explore disruptive innovation by developing products that make it easy for consumers to incorporate nutritious greens into their daily diets. ## Related on Trend Hunter - [Broccoli-Based Sandwich Thins](https://www.trendhunter.com/trends/alternatives-to-bread.md) - [Whole-Grain Blended Breads](https://www.trendhunter.com/trends/plant-based-protein-bread.md) - [Sliced Avocado Breads](https://www.trendhunter.com/trends/the-avocado-bread-company.md) - [Plant-Powered Protein Breads](https://www.trendhunter.com/trends/better-way-protein-bread.md) - [Earthy Protein Breads](https://www.trendhunter.com/trends/profusion-organic-protein-bread.md) - [Protein-Packed Seedy Brown Breads](https://www.trendhunter.com/trends/wonderslim-protein-grain-seed-brown-bread.md) - [Free-From Protein Breads](https://www.trendhunter.com/trends/complete-protein-bread.md) - [Nutrient-Packed Bakery Products](https://www.trendhunter.com/trends/functional-breads.md) - [Reformulated Whole Grain Breads](https://www.trendhunter.com/trends/angelic-bakehouse-whole-grain-bread.md)