# Bread-Scented Fragrances Bread Winner by Skylar Has Notes of Baguette and Butter By Laura McQuarrie | Published 2026-01-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bread-winner-by-skylar References: [instagram](https://www.instagram.com/p/DS8GRdKD4xI/?img_index=1) & [skylar](https://skylar.com/products/scent-club-january-2026)  Bread Winner by [Skylar](https://www.trendhunter.com/trends/double-dates-eau-de-parfum) is the clean fragrance brand’s latest [Scent Club](https://www.trendhunter.com/trends/morning-cartoons-by-skylar) creation, tapping into the demand for near-edible scents that don’t fit typical dessert-like profiles. A new generation of fragrance consumers craves the comfort and nostalgia of [food-inspired fragrances](https://www.trendhunter.com/trends/cereal-milk-perfume-spray) without overt, sugary sweetness, reflecting a desire for sophistication, versatility, and emotional depth in everyday wear. Bread Winner, touted as what may be the brand's "most edible creation yet," is a members-exclusive eau de parfum with notes of French baguette, melting butter, warm milk and vanilla. True to the experience Skylar fans have come to know and love, this limited-edition, small-batch release is vegan, cruelty-free, hypoallergenic, dermatologist-tested, safe for sensitive skin, cruelty-free and free from parabens and phthalates. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 78% | Activity: 81% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Food-inspired Fragrance Craze:** Fragrances mimicking food aromas are gaining traction, offering an olfactory escape that blends nostalgia with everyday luxury. - **Sophisticated Scent Profiles:** Consumers are shifting towards fragrances that evoke rich, complex scents that offer emotional depth beyond traditional sweet or floral notes. - **Nostalgia-driven Scent Exploration:** The trend of seeking comfort through nostalgic aromas in fragrances presents an opportunity to tap into emotionally connective and memorable scent creations. ### Who This Affects Most - **Fragrance Industry:** The fragrance sector is innovating with non-traditional scent profiles that merge the familiar with the unusual, broadening consumer appeal. - **Clean Beauty Market:** The rise of vegan and hypoallergenic perfume offerings aligns with growing consumer demand for ethical and health-conscious beauty products. - **Luxury Consumer Goods:** Luxury brands can capitalize on the trend towards unique, sophisticated scent experiences by offering exclusive, limited-edition fragrance releases. ## Related on Trend Hunter - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Tempting Gourmand Fragrances](https://www.trendhunter.com/trends/irresistible-nectar.md) - [Floral Mochi Fragrances](https://www.trendhunter.com/trends/mochi-monogatari.md) - [Banana Candy Fragrances](https://www.trendhunter.com/trends/banana-candy-fragrance.md) - [Refreshing Matcha Fragrances](https://www.trendhunter.com/trends/matcha-ice-cream-extrait-de-parfum.md) - [Soft Gourmand Fragrances](https://www.trendhunter.com/trends/olibanum-eau-de-parfum.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Zesty Dessert-Inspired Fragrances](https://www.trendhunter.com/trends/sweet-tooth-lemon-pie.md)