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# Fresh Caprese Burgers
Japan's Mos Burger Uses Two Tomato Halves as a Bread Substitute

By Laura McQuarrie | Published 2015-07-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bread-substitute
References: [en.rocketnews24](http://en.rocketnews24.com/2015/07/29/mos-burger-replaces-its-buns-with-two-halves-of-a-giant-tomato/) & [mos.jp](http://mos.jp/topics/20150727_1)

[Japanese eateries](https://www.trendhunter.com/trends/baby-body-burger) are no stranger to bizarre fast food items, but this time the Mos Burger chain has truly outdone itself with a surprisingly healthy bread substitute on its burgers.

The Toma-mi Burger is made with a locally grown Japanese tomato and holds together a burger made from basil and mozzarella, drizzled with an oil and balsamic dressing—essentially, the creation is like an Italian Caprese salad in burger form. The catch is that health-conscious individuals only have the chance to enjoy this unusual burger after 2 pm at a single Mos Burger outlet in Tokyo.

Other examples of [alternative burger buns](https://www.trendhunter.com/trends/7eleven-rice-burger) include ones made from noodles, cereal or meat, but none of these are quite as healthy as this [plant-based bread substitute](https://www.trendhunter.com/trends/taste-of-the-world-burgers).

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 64% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Alternative Burger Buns:** Opportunity for food companies to innovate and create alternative burger buns made from plant-based ingredients or unconventional materials.
- **Healthy Fast Food Options:** Potential for the fast food industry to cater to health-conscious consumers by offering healthier menu choices, such as the Toma-mi Burger with a bread substitute made from tomatoes.
- **Japanese Fast Food Innovations:** Japanese fast food chains like Mos Burger continue to push the boundaries of fast food by introducing unique and unconventional menu items like the Toma-mi Burger with tomato buns.

### Where This Applies

- **Fast Food Industry:** Opportunity for fast food chains to innovate and attract health-conscious consumers by offering healthier and more creative food options.
- **Plant-based Food Industry:** Growing market for plant-based food products as consumers seek healthier and more sustainable alternatives to traditional meat-based options.
- **Food Innovation Industry:** Opportunity for companies in the food innovation space to develop new and alternative food products, such as plant-based burger buns made from tomatoes, basil, and mozzarella.

## Related on Trend Hunter

- [Loaded Maitake Mushroom Burgers](https://www.trendhunter.com/trends/konya-wa-maitake-burger.md)
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- [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md)
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- [Meaty Mushroom Burgers](https://www.trendhunter.com/trends/portobello-mushroom-burger.md)
- [Make-at-Home Rice Burgers](https://www.trendhunter.com/trends/japanese-rice-burgers.md)
