# Diversity-Promoting Bread Products Bimbo's Integrated Bread Puts Many Types in a Single Package By Laura McQuarrie | Published 2018-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bread-product References: [campaignsoftheworld](https://campaignsoftheworld.com/outdoor/bimbo-integrated-bread-bimbo-bakeries/) & [bimbobakeriesusa](https://www.bimbobakeriesusa.com/) [Bimbo](https://www.trendhunter.com/trends/cardboard-bread-bag-clips) Bakeries launched a new special-edition bread product for the purposes of bringing awareness to the need for diversity, tolerance and acceptance. The 'Integrated Bread' is a bread bag like many others, except that it pairs many different kinds of individually sliced breads from Bimbo's portfolio with one another. In a single package, consumers will be able to enjoy everything from whole cereal bread to [artisan bread](https://www.trendhunter.com/trends/izzio-organic-artisan-sandwich-breads), which also makes the special-edition product a great sampler to encourage consumers to try a wide array of the brand's offerings. To introduce the product, Bimbo began with an [in-school educational program](https://www.trendhunter.com/trends/backtoschool-survey) that painted different kinds of bread as storybook characters. In the future, Bimbo Integrated Bread is set to be shared with even more children. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Diversity-promoting Bread Products:** Opportunity for food companies to create bread products that promote diversity and offer a variety of bread options in a single package. ### Where This Applies - **Food Manufacturing:** Food manufacturing companies can explore creating diverse bread products that cater to different tastes and preferences. - **Education:** Education industry can develop programs that teach children about diversity through innovative food products like the Integrated Bread. ## Related on Trend Hunter - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Artisan-Inspired Bakery Products](https://www.trendhunter.com/trends/deli-kitchen-bakery-products.md) - [Consumer-Driven Bread Products](https://www.trendhunter.com/trends/flowers-foods.md) - [Diverse Lunchbox Campaigns](https://www.trendhunter.com/trends/the-lunchbox-moment.md) - [Seed-Packed Ready-to-Bake Rolls](https://www.trendhunter.com/trends/multiseed-bread-rolls.md) - [Children's TV-Branded Cookies](https://www.trendhunter.com/trends/partake-foods-x-sesame-street.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Expanded Bread Product Lines](https://www.trendhunter.com/trends/flowers-foods-1.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md)