# Artisan Retailer Bread Kits This Williams Sonoma Bread Mix Set Boasts Three Tasty Flavors By Jana Pijak | Published 2020-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bread-mix References: [williams-sonoma](https://www.williams-sonoma.com/products/williams-sonoma-bread-mix-set-of-3/?clickid=1gFx3tQEnxyOU7OwUx0Mo3b2UkiXA4SprX932k0&irgwc=1&cm_cat=249354&cm_ven=afshoppromo&bnrid=3917500&cm_ite=&cm_pla=ir&irpid=249354) The [Williams Sonoma](https://www.trendhunter.com/trends/diy-ravioli-kit) Bread [Mix](https://www.trendhunter.com/trends/cinnamon-swirl-coffee-cake-mix) is sold in a set of three and highlights two classic flavors. They include two Artisan French Bread mixes and a Parmesan Garlic Bread mix. While the French bread is inspired by Parisian bakery creations -- with a soft consistency and light gold crust -- the Parmesan Garlic Bread combines Mediterranean garlic and aged Parmesan ingredients with a crispy crust. Each bread mix from Williams Sonoma makes a one pound loaf, is made from unbleached flour and is sold with a packet of yeast. With more consumers embracing DIY bread making at home -- very prevalent during the recent [COVID](https://www.trendhunter.com/trends/myhealthteams)-19 pandemic -- artisan bread mixes like these help elevate the process, ensuring it is quick, easy and enjoyable even for the inexperienced at-home chef. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisan Bread Making Kits:** DIY - Create a line of custom artisan bread making kits featuring unique and exotic ingredients to tap into this rising trend. - **Unbleached Flour Products:** Innovation Opportunity - Develop and market a line of flour-based products made with unbleached flour to appeal to health-conscious consumers. - **DIY Food Kits:** Expansion Opportunity - Expand your product line to include other DIY food kits, such as pizza or pasta making kits, to appeal to consumers' desire for home-cooked meals. ### Industries Being Reshaped - **Food Retail:** Innovation Opportunity - Partner with artisanal brands to develop and market a line of ingredients and products available in-store and online to appeal to the DIY food trend. - **E-commerce:** Expansion Opportunity - Develop an online marketplace specifically for artisanal food products and DIY food kits to capture a growing share of the e-commerce and food retail market. - **Bakery:** Innovation Opportunity - Partner with home bakers and beginner chefs by selling a line of artisanal bread mixes and other DIY food kits in-store and online to engage with the DIY food trend. ## Related on Trend Hunter - [Read-To-Bake Bread Kits](https://www.trendhunter.com/trends/bakeathome-bread-kits.md) - [Versatile Bread Kits](https://www.trendhunter.com/trends/baked-bread-made-simple.md) - [Artisan-Quality Bread Mixes](https://www.trendhunter.com/trends/matthews-cotswold-flour.md) - [Artisanal Bake-at-Home Loaves](https://www.trendhunter.com/trends/bake-at-home-bread.md) - [Artisanal Sourdough Bread Kits](https://www.trendhunter.com/trends/artisan-sourdough-bread-kit.md) - [Organic Sourdough-Based Appetizers](https://www.trendhunter.com/trends/garlic-sourdough-bread.md) - [Sourdough Bread Bundles](https://www.trendhunter.com/trends/alkeme-foods.md) - [Easy Brioche Bakery Mixes](https://www.trendhunter.com/trends/puratos-easy-softr-brioche.md) - [Easy-to-Follow Baking Kits](https://www.trendhunter.com/trends/mixed-dozen-bagel-making-kit.md)