# Bread-Themed Fascinators For the Kentucky Derby, Panera Made a Bread Hat with 3D-Printed Details By Laura McQuarrie | Published 2024-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bread-hat References: [foodandwine](https://www.foodandwine.com/panera-kentucky-derby-bread-hat-8640114) & [ThePaneraShop](http://ThePaneraShop.com/)  In a whimsical display of opulence fit for the Kentucky Derby, brands are creating over-the-top fascinators that convey their spirit and show off signature products, like [Panera's](https://www.trendhunter.com/trends/panera-bread-2) Bread Hat. Made to look as if it's constructed from a bread bowl, this fascinator-inspired design was made by A-Morir Studio, known for creating [fashion for celebrity artists](https://www.trendhunter.com/trends/kfc-tailor-made-couture) like Jennifer Lopez and Lady Gaga. The bread bowl component is in fact a 3D-printed replica of a bread bowl surrounded by ostrich feathers for volume, with a specifically chosen color to reference the brand's broccoli and cheddar soup. Through its online shop, Panera is selling the Bread Hat for $21, which coincides with its revamped menu with 21 new and enhanced dishes. To sweeten the deal, The Bread Hat comes with a $100 Panera gift card. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 60% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Bread-inspired-fashion:** In a whimsical display of opulence fit for the Kentucky Derby, brands are creating over-the-top fascinators that convey their spirit and show off signature products. - **3d-printed-accessories:** The bread bowl component is a 3D-printed replica surrounded by ostrich feathers for volume, offering a unique twist to traditional fashion accessories. - **Virtual-retail-experiences:** Panera's online shop selling the Bread Hat for $21 coincides with its menu revamp, showcasing the potential for immersive virtual retail experiences in the fashion industry. ### Where This Applies - **Fashion:** Bread-inspired fascinators and 3D-printed accessories present opportunities for creative fashion designers to blend food and style in unique and captivating ways. - **3D Printing:** The use of 3D printing technology in creating intricate accessories like the Bread Hat opens up avenues for customization and innovation in the 3D printing industry. - **Retail:** The virtual retail experience offered by Panera, combining a physical product with a gift card, showcases a new approach for retailers to engage consumers through online platforms. ## Related on Trend Hunter - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Stylish QSR-Backed Apparel](https://www.trendhunter.com/trends/panera-bread-2.md) - [Celebratory Sourdough Bakery Clothing](https://www.trendhunter.com/trends/panera-merch.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Green-Hued Bakery Bread Bowls](https://www.trendhunter.com/trends/green-bread-bowl.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md)