# Boozy Beer Pickles Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar By Katherine Pendrill | Published 2018-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bread-butter-pickles References: [delish](http://www.delish.com/food/videos/a58329/wtfood-beer-pickles-video/) & [preservationandco](http://www.preservationandco.com/pickles/hefeweizen-bread-butter-chips-preservation-co) For those those shy away from bread & butter pickles due to their sweet flavor profile, Preservation & Co. has come up with the perfect alternative. Instead of sugar, the brand relies on ingredients that have a natural sweetness to bring out the flavor of their [crunchy cucumber chips](https://www.trendhunter.com/trends/vadasz-smacked-cucumbers). In an effort to reduce the amount of sugar in its pickles, Preservation & Co. turned to Hefeweizen beer from [Drake's Brewing Co.](https://www.trendhunter.com/trends/salty-caramel-devil-dogs) to create Hefeweizen Bread & Butter Chips. The natural sweetness of the beer and other ingredients like cider vinegar, allows the brand to use 2/3 the amount of sugar as traditional bread & butter recipes. The result is tangy pickles that are perfect for [snacking](https://www.trendhunter.com/trends/pickle-bites) or adding to a Cubano sandwich. Image Credit: *Preservation & Co..* ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Beer-infused Food:** Opportunity for food brands to create and market beer-infused food products, leveraging the natural sweetness of beer as a substitute for sugar. - **Reduced Sugar Products:** Demand for food products with less sugar, leading to the creation of innovative solutions for natural sweeteners and flavor alternatives. - **Alternative Pickle Flavors:** Consumers seeking out unique and non-traditional pickle flavors, providing an opportunity for brands to experiment with new combinations and expand their pickle product lines. ### Industries Being Reshaped - **Food and Beverage:** Industry can create and market beer-infused food products or develop low-sugar options to meet changing consumer demands. - **Craft Beer:** Craft beer industry can expand their offerings by partnering with food brands to create beer-infused products or experimenting with beer as a substitute for traditional ingredients in food. - **Pickling:** Innovation in pickle flavors and ingredients to cater to evolving consumer tastes and preferences for alternative options. ## Related on Trend Hunter - [Traditional Lightly Fermented Pickles](https://www.trendhunter.com/trends/lightly-fermented-pickles.md) - [Pickle Juice-Infused Ales](https://www.trendhunter.com/trends/gold-ale.md) - [Tart Dill Pickle Beers](https://www.trendhunter.com/trends/pickle-beer.md) - [Gut-Friendly Snacking Pickles](https://www.trendhunter.com/trends/snacking-pickles.md) - [No-Vinegar Pickles](https://www.trendhunter.com/trends/pickles-made-without-vinegar.md) - [Tangy Pickle Hard Seltzers](https://www.trendhunter.com/trends/pickle-hard-seltzer.md) - [Briny Pickle Hard Seltzers](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer.md) - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Pickle-Flavored Canned Cocktails](https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen.md)