# Buttery Low-ABV Chardonnays Bread & Butter Chardonnay Sliced Has 85-Calories Per Serving By Michael Hemsworth | Published 2025-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bread-butter-chardonnay-sliced References: [kamcity](https://www.kamcity.com/namnews/products-promotions/first-low-abv-chardonnay-makes-uk-debut-in-sainsburys-following-success-in-the-us/) & [breadandbutterwines](https://breadandbutterwines.com)  Bread & Butter Chardonnay Sliced is making its debut in the UK as a lower alcohol wine option for consumers to pick up as a way to enjoy a glass of wine in a more permissible option. The wine is being launched as part of the brand's Don't Overthink It campaign that encourages consumers to enjoy high-quality wines without having to worry about fuss or compromise, which is intended to resonate with a new generation of drinkers. The wine comes in with a 9% ABV, has 85-calories per 125ml serving and maintains the buttery and oaky flavor profile that the wine is characterized by. Bread & Butter's Winemaker Linda Trotta spoke on the Bread & Butter Chardonnay Sliced saying, "The way people enjoy wine is changing. More of us are thinking about our health and alcohol intake, but we still want that little moment of pleasure a great glass of wine brings. Chardonnay Sliced is our answer – all the buttery, balanced flavour we love, just a little lighter.” Image Credit: Bread & Butter Wines ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 41% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-abv Wine Offerings:** The growth of low-alcohol wines like Bread & Butter Chardonnay Sliced reflects increasing consumer demand for products that allow moderate indulgence without compromising health-focused lifestyles. - **Calorie-conscious Alcohol Options:** Reduced-calorie wines are gaining traction as they appeal to health-conscious consumers seeking to enjoy traditional flavors without excessive caloric intake. - **Experiential Wine Marketing:** Campaigns like 'Don't Overthink It' signify a shift in wine marketing towards experiences that emphasize ease and enjoyment, catering to a new demographic looking for lifestyle-compatible drinking. ### Who This Affects Most - **Wine Production:** Innovations in low-ABV and calorie-reduced wine formulations present opportunities for producers to capture a segment of health-driven consumers. - **Beverage Marketing:** There's an emerging niche within beverage marketing focused on promoting indulgence and enjoyment while adhering to health-conscious values. - **Health and Wellness:** The intersection of wine consumption and wellness lifestyles offers a platform for brands to develop and market products that align with heart-healthy and mindful drinking attitudes. ## Related on Trend Hunter - [Low-Alcohol White Wines](https://www.trendhunter.com/trends/sliced-chardonnay.md) - [Light Low-ABV Wines](https://www.trendhunter.com/trends/butterlight-chardonnay.md) - [RTD Premium Chardonnays](https://www.trendhunter.com/trends/butter-wines.md) - [Calorie-Light Non-Alcoholic Wines](https://www.trendhunter.com/trends/butterzero.md) - [Low-Alcohol Sauvignon Wines](https://www.trendhunter.com/trends/the-duckhorn-portfolio.md) - [Moderation-Minded Wines](https://www.trendhunter.com/trends/laylow.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Celebrity-Backed Low-ABV Wines](https://www.trendhunter.com/trends/19-crimes.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md)