# Bread Brand Characters Thomas'® Bread Introduces Thom, a First for the Brand's 144-Year History By Kalin Ned | Published 2024-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bread-brand References: [prnewswire](https://www.prnewswire.com/news-releases/huzzah-thomas-introduces-thom-first-character-in-brands-144-year-history-302142479.html)  Bread brand Thomas'® recently introduced Thom, the first character in the brand's 144-year history, with the launch of the 'A Toast to Breakfast' campaign. Thom figures as a proper young man with a British accent hailing from 1800s England. Thomas'® hopes that this character will infuse mornings with delightfulness and encourage savoring breakfast through his [quirky antics](https://www.trendhunter.com/trends/mr-ridiculously-good). The 'A Toast to Breakfast' campaign depicts Thom's morning escapades across [digital advertising, social media, and TV](https://www.trendhunter.com/trends/kelloggs-1). Meanwhile, the marketing strategy calls attention to the bread brand's [breakfast portfolio](https://www.trendhunter.com/trends/breakfast-ketchup), of course. With his catchphrase "Huzzah!", Thom celebrates every breakfast win, emphasizing the importance of savoring morning moments amidst busy routines. Eduardo Zarate, Senior Director of Marketing for Thomas'®, underscores Thom as the embodiment of the brand's mission: "In a world of busy mornings full of school drop-offs, early conference calls and coffee in to-go cups, we felt that as a leader in the breakfast category, we needed an extension of our brand to fight for the breakfast occasion and communicate our foundational belief that mornings deserve to be savored – not rushed." Image Credit: Thomas'® ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 58% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Characters:** Introducing a character like Thom provides a narrative and emotional connection with consumers, making the brand more relatable and memorable. - **Heritage Marketing:** Drawing on historical themes and figures, brands can create a sense of tradition and authenticity, enhancing their appeal to consumers seeking comfort and reliability. - **Breakfast-centric Campaigns:** Focusing marketing efforts on the breakfast meal can highlight its importance, encouraging consumers to invest more in quality breakfast products and routines. ### Who This Affects Most - **Food and Beverage:** Developing unique brand characters can differentiate products in a saturated market, creating a distinctive consumer experience and boosting brand loyalty. - **Digital Advertising:** Leveraging engaging characters in digital campaigns can enhance consumer engagement and spread brand messaging more effectively across platforms. - **Content Creation:** Incorporating storytelling through branded characters presents opportunities for compelling content that resonates with viewers and promotes shareability. ## Related on Trend Hunter - [Sweetly Spiced English Muffins](https://www.trendhunter.com/trends/apple-cinnamon-english-muffins.md) - [Gigantic Rooster Breakfast Campaigns](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning.md) - [Flavorful Breakfast Bagels](https://www.trendhunter.com/trends/bimbo-bakeries-2.md) - [Unexpected English Muffin Desserts](https://www.trendhunter.com/trends/crannies-cream-combo.md) - [Cranberry-Infused Baked Goods](https://www.trendhunter.com/trends/thomas-breads.md) - [Flaky Croissant Breads](https://www.trendhunter.com/trends/croissant-bread.md) - [Breakfast Cereal Bagels](https://www.trendhunter.com/trends/froot-loops-mini-bagels.md) - [Wholegrain Muffin Tops](https://www.trendhunter.com/trends/thomas-muffin-tops.md) - [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md)