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# Brazilian Outdoor Movie Trailer

By Jeff Paiva | Published 2007-04-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-outdoor-movie-trailer
References: [jeffpaiva](http://www.jeffpaiva.com/blog/index.php/archives/43)

As a way to avoid the new draconian laws in SÃ£o Paulo regarding [outdoor advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign), agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.

And they did it with flair: projecting a rescue in a burning building amidst SÃ£o Paulo's most busy avenue. When the widows explode on fire, a lady in distress cries for help and is rescued by the [TMNT](https://www.trendhunter.com/trends/old-el-paso-tortilla-pockets-kit).

After putting out the fire, a new explosion rips out the middle of the building, opening space for the actual [theatrical trailler of the movie](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign), that opens in Brazil next month.

Check the mandatory You Tube video bellow.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 51% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Guerrilla Advertising:** Opportunity for companies to create unconventional and attention-grabbing advertising campaigns that bypass traditional regulations and engage with audiences.
- **Outdoor Projection:** Emerging trend of projecting images and videos onto outdoor surfaces as a unique way to captivate and entertain audiences in public spaces.
- **Interactive Advertising:** Rise of interactive marketing approaches that allow viewers to actively participate in the advertising experience, enhancing brand engagement and consumer interaction.

### Industries Being Reshaped

- **Advertising and Marketing:** Companies in the advertising and marketing industry can leverage guerrilla advertising and interactive techniques to create disruptive campaigns that build brand awareness and consumer engagement.
- **Film and Entertainment:** Film production and entertainment companies can explore outdoor projection strategies to promote upcoming releases and capture the attention of audiences in a unique and memorable way.
- **Event and Street Activation:** The event and street activation industry has the opportunity to incorporate guerrilla advertising techniques and outdoor projection to create immersive experiences that attract and engage participants.

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