# Cachaça-Infused Ready-to-Drink Cocktails Novo Fogo Debuts the New Brazilian Old Fashioned Highball By Grace Mahas | Published 2021-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-old-fashioned-highball References: [novofogo](https://www.novofogo.com/) [Novo Fogo Cachaça](https://www.trendhunter.com/trends/brazilian-organic-cocktails) recently announced its expanded its portfolio with the introduction of the new Brazilian Old Fashioned Highball. The delicious new [ready-to-drink cocktail](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) is made from of Novo Fogo Chameleon cachaça (aged one-year), vanilla syrup, orange and aromatic bitters, and water. The drink is then carbonated in the style of a highball. The brand hopes the new launch will support the growth of barrel-aged cachaça into mass retail. “We designed this [canned cocktail](https://www.trendhunter.com/trends/canned-coppa-cocktails) as a dichotomy mediator for the spirits industry, a very relevant metaphor for today’s world of perceived divisions,” says Novo Fogo’s CEO, Dragos Axinte. “In a world that is increasingly shedding labels, this drink transcends categories, appeals to broader audiences, and represents Novo Fogo’s double heritage: South and North America. It makes a statement that Novo Fogo stands for unity.” Image Credit: Novo Fogo Cachaça ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 24% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Cocktails:** There is an opportunity for more brands to introduce ready-to-drink cocktails with unique and innovative flavors. - **Barrel-aged Cachaça:** There is an opportunity for brands to increase their portfolio of barrel-aged cachaça and introduce new variations to appeal to a broader market. - **Carbonated Cocktails:** There is an opportunity for more brands to experiment with carbonating their cocktails for a unique taste and market appeal. ### Who This Affects Most - **Alcoholic Beverages:** Brands in the alcoholic beverage industry can take inspiration from Novo Fogo's cachaça-infused ready-to-drink cocktails and introduce new and unique products to the market. - **Packaged Foods:** There is an opportunity for packaged food companies to collaborate with alcohol brands to introduce new variations of ready-to-drink cocktails. - **Retail:** Retail industry can benefit by stocking up more Ready-to-Drink cocktails in their shelves and expanding their portfolio in this segment. ## Related on Trend Hunter - [Carbonated Brazilian Cocktails](https://www.trendhunter.com/trends/brazilian-cocktails.md) - [Handcrafted Canned Brazilian Cocktails](https://www.trendhunter.com/trends/brazilian-organic-cocktails.md) - [Canned Brazilian Cocktails](https://www.trendhunter.com/trends/passion-fruit-caipirinha.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md) - [Ready-to-Drink Whiskey Cocktails](https://www.trendhunter.com/trends/suntory-world-whisky-ao-highball.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [RTD Eco-Conscious Highballs](https://www.trendhunter.com/trends/crafthouse-cocktails.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md)