# Ex-Model Designers Muxo by Brazilian Camila Alves By Elsa Blaine | Published 2008-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-model-turns-handbag-designer-muxo-by-camila-alves References: [fashionwiredaily](http://www.fashionwiredaily.com/first_word/entertainment/article.weml?id=2093) & [mymuxo](http://www.mymuxo.com/index.php) The mother of Matthew McConaughey’s baby, Camila Alves, and her mother Multo Abrigado have just launched a [line of gorgeously designed leather purses](https://www.trendhunter.com/trends/carry-bag). The Brazilian born beauty, who recently gave birth to baby Levi, moved to New York at age 19 to pursue her modeling career. Now, 5 years later she and her mother have, “created a handbag that was both practical and fashionable and of the highest quality yet still sexy,” says Alves. Honestly, I love the bags. The distressed finishes, the embossed logo and the [fringes](https://www.trendhunter.com/trends/31-phillip-lim-x-baileys-mini-market-tote) are a little rock ‘n roll with a touch of 70’s hippy style. They have also included a [men’s line](https://www.trendhunter.com/trends/express-handbag). Not so farfetched – we’ve seen Matthew sporting a ‘manbag’ now and then, and Alves says there are more designs in the works. There is a ‘Babies’ category on the Muxo website that results in a ‘Coming Soon’ notification. Hum...what could we be looking forward to here? ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 64% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Fashion Lines:** Camila Alves' success in launching a line of high-quality, fashionable leather purses indicates a trend of celebrities branching out into the fashion industry. - **Fashion Accessories for Men:** Muxo's inclusion of a men's line suggests a trend of increased interest in fashionable accessories for men. - **Fashion Brands for Parents:** Muxo's announcement of a babies category hints at a trend of fashion brands specifically targeting parents and their needs. ### Sectors Adopting This - **Fashion:** The success of Camila Alves' purse line suggests a disruptive innovation opportunity for up-and-coming designers to break into the fashion industry through celebrity collaborations. - **Accessories:** The trend of increasing interest in fashionable accessories for men presents a disruptive innovation opportunity for companies to create new and inventive products that cater to this growing market. - **Parenting:** The trend of fashion brands specifically targeting parents presents a disruptive innovation opportunity for entrepreneurs to create new and innovative products that cater to the needs of busy parents. ## Related on Trend Hunter - [French Vineyard-Inspired Bags](https://www.trendhunter.com/trends/maison-marrain.md) - [Expansive Baby Collections](https://www.trendhunter.com/trends/mamas-papas.md) - [Luxury Crossbody Bags](https://www.trendhunter.com/trends/the-fyra-bag.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Cruelty-Free Men's Accessories](https://www.trendhunter.com/trends/utilityinspired-mens-bags.md) - [Genuine Leather Fashion Bags](https://www.trendhunter.com/trends/carry-bag.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md)