# Strengthening Brazilian Haircare The Brazilian Joia Shampoo and Conditioner Mends Split Ends By Laura McQuarrie | Published 2019-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-joia-shampoo-and-conditioner References: [thezoereport](https://www.thezoereport.com/p/sol-de-janeiros-new-brazilian-joia-shampoo-conditioner-are-the-brands-first-step-into-hair-care-19495571) & [soldejaneiro](https://soldejaneiro.com/collections/all/products/brazilian-joia-shampoo-conditioner-set) [Sol de Janeiro](https://www.trendhunter.com/trends/sol-de-janeiro-unveils) is known for its iconic Brazilian Bum Bum Cream and other body care products like bath bombs, protective balms and glow-boosting oils—for the first time ever, the brand is now venturing into the realm of haircare with the [Brazilian Joia Shampoo](https://www.trendhunter.com/trends/pure-brazilian-haircare) and Conditioner. As to be expected from the brand, the frizz-fighting, color-safe and shine-boosting shampoo and conditioner are packed with Brazilian ingredients and the brand promises to double the strength of one's hair with its patented SOL Seal Technology with keratin micro-capsules. Fans who have enjoyed Sol de Janeiro's signature [Cheirosa](https://www.trendhunter.com/trends/jelly-perfume-balm) ’62 fragrance in the form of candles, mists and shower gels can now also experience the scent in the newly released hair care products. Image Credit: Sol de Janeiro ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 80% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Brazilian-inspired Haircare:** Businesses in the haircare industry can explore formulating products with Brazilian ingredients to appeal to consumers drawn to the benefits of these exotic ingredients. - **Keratin Micro-capsule Technology:** Innovative companies can explore the use of SOL Seal Technology's keratin micro-capsules to create haircare products that strengthen and repair damaged strands. - **Fragranced Haircare Products:** Scented haircare products, such as Sol de Janeiro's Cheirosa ’62 fragrance can tap into consumers who value not just haircare but an overall sensorial experience. ### Who This Affects Most - **Haircare:** Haircare companies can consider using Brazilian-inspired ingredients such as acai, cupuacu or murumuru to create products that appeal to people looking for unique formulations. - **Cosmetics:** Cosmetic companies can explore the use of fragrances in haircare products to create an overall sensorial experience and potentially increase brand loyalty. - **Personal Care:** Personal care companies may wish to invest in research and development to create innovative haircare products that incorporate SOL Seal Technology's keratin micro-capsules to address hair damage and breakage. ## Related on Trend Hunter - [Argan-Infused Haircare](https://www.trendhunter.com/trends/argan-infused-haircare.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Juicy Rose-Infused Bodycare Lines](https://www.trendhunter.com/trends/sol-de-janeiro-unveils.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Repairing Hair Care Systems](https://www.trendhunter.com/trends/amla-oil-bond-repair.md) - [Revitalizing Hair Growth Products](https://www.trendhunter.com/trends/naturelabtokyo.md) - [Brazilian Beauty Mergers](https://www.trendhunter.com/trends/skala-and-lola-from-rio.md) - [Luxe Haircare Product Formulas](https://www.trendhunter.com/trends/maya-chias-power-fol.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md)