# Sustainable Brazilian Honeys This Honey Brand Adopts Traditional Production Techniques By Mishal Omar | Published 2017-02-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-honey References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/coronel-zangao.html) & [behance.net](https://www.behance.net/user/?username=sathler) The Brazilian honey brand 'Coronel Zangao' had its visual identity designed by Raphael Sathler to reflect the traditional ways in which the honey was created. As [bee populations continue to decrease](https://www.trendhunter.com/trends/birks-for-bees) around the world, it is crucial that beekeeping practices and brands that sell honey are maintaining these processes in a way that is as sustainable as possible -- something that the COAPSUL company is able to do. The Brazilian honey is produced in a way that is safe for the bees and their "family economy," while offering a nutritious food substance for consumers. The [artisanal honey's branding](https://www.trendhunter.com/trends/fruit-bliss) is simple, with plastic bottles and black and white labeling revealing its natural and traditional production processes. Coronel Zangao honeys have a minimal impact on the environment while offering a [flavorful product](https://www.trendhunter.com/trends/flavored-honey1) to consumers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Beekeeping Practices:** There is an opportunity to develop beekeeping practices that prioritize the well-being of bees while ensuring a sustainable product for consumers. - **Artisanal Food Products:** Consumers are increasingly interested in food products that are produced using traditional and sustainable methods, creating an opportunity for artisanal honey brands like Coronel Zangao. - **Eco-friendly Packaging:** As consumers become more aware of environmental impact, there is a demand for sustainable packaging options, creating an opportunity for brands to innovate in this area. ### Sectors Adopting This - **Food and Beverage Industry:** Coronel Zangao's success highlights the opportunity for businesses in the food and beverage industry to prioritize sustainable and traditional production methods in their products. - **Cosmetic Industry:** With the focus on bees' well-being, there is an opportunity for eco-friendly cosmetics brands to prioritize honey as an ingredient and ensure sustainable sourcing. - **Packaging Industry:** As the demand for eco-friendly packaging options increases, there is an opportunity for companies in the packaging industry to create innovative and sustainable solutions. ## Related on Trend Hunter - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Unfiltered Fair Trade Honeys](https://www.trendhunter.com/trends/organic-hive-honey.md) - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Top-Shelf Seasonal Honeys](https://www.trendhunter.com/trends/orange-blossom-gold-reserve-honey.md) - [Raw Organic Honey](https://www.trendhunter.com/trends/bagrrys-organic-wild-honey.md)