# Drainage Graffiti Brazilian 6emeia Project By Ben Preiss | Published 2007-09-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-drainage-graffiti References: [woostercollective](http://www.woostercollective.com/) & [boingboing.net](http://www.boingboing.net/2007/09/20/storm-drain-graffiti.html) The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves [painting the streets](https://www.trendhunter.com/trends/craig-karl2) of Sao Paulo. **Implications** - Graffiti artists create [street art](https://www.trendhunter.com/trends/enigmatic-graffiti) to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in [outdoor public spaces](https://www.trendhunter.com/trends/beige-billboards). The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 80% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Gritty Street Art:** Opportunity for businesses to incorporate revolutionary and rebellious campaigns in outdoor public spaces. - **Activist Ambient Advertising:** Creating campaigns that take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention. - **Whimsical Urban Art:** Opportunities for artists to create street art that brings color and life to urban landscapes. ### Industries Being Reshaped - **Advertising:** Opportunities for advertising agencies to create unique and attention-grabbing campaigns in urban environments. - **Art:** Opportunities for artists to bring their creativity to public spaces and contribute to the cultural fabric of cities. - **Urban Planning:** Opportunities for cities to incorporate public art into their designs, making streets and public spaces more vibrant and engaging. ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Expressway Re-Routed Stormwater Gardens](https://www.trendhunter.com/trends/staging-grounds.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md)