# Brazilian Candy Protein Bars Nutrata and Nestlé Turn the Prestígio Candy Into a Protein Bar By Adam Harrie | Written with AI assistance | Published 2026-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-candy-protein-bars References: [stack3d](https://www.stack3d.com/2026/10/nutrata-nestle-prestigio)  Nutrata and Nestlé are extending their candy-to-protein tie-ins with the 'Prestígio Protein Bar,' which reimagines the Brazilian sweet as a snack bar. It follows the brands' earlier 'Charge' crossover and layers a protein base with a grated coconut center and a [milk chocolate shell](https://www.trendhunter.com/trends/grenade-soft-core). Milk concentrate and collagen provide 11g of protein in each 45g bar. Boxes of 12 are already available through Nutrata's Brazilian store for R$156.40, and retail availability in Brazil rolls out this week. The box format suits repeat buyers who want the bar on hand. A Nestlé candy name on a [protein bar](https://www.trendhunter.com/trends/chocolate-coated-collagen-bars) widens the category for buyers who want [recognizable flavor cues](https://www.trendhunter.com/trends/pure-protein-pebbles) without leaving the snack-bar aisle. Selling first through Nutrata's Brazilian store keeps the crossover focused on the market where Prestígio is already a known treat. Image Credit: Stack3d ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 42% | Activity: 33% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Candy-branded Protein:** Familiar confectionery names in functional formats create category expansion potential by reducing trial barriers for consumers seeking indulgent flavors with nutritional positioning. - **Localized Flavor Crossovers:** Regionally beloved sweets translated into wellness snacks can deepen market relevance while giving legacy brands new pathways into everyday consumption occasions. - **Boxed Snack Replenishment:** Multi-pack protein bar formats support repeat-use behavior and signal opportunities around pantry-stocking, subscription sales, and routine fitness-adjacent snacking. ### Industries Being Reshaped - **Functional Snacks:** Protein-enhanced versions of nostalgic treats broaden the sector beyond performance users by blending convenience, taste familiarity, and better-for-you cues. - **Confectionery:** Established candy brands gain fresh relevance when their flavor equity migrates into adjacent health-oriented products without abandoning indulgent associations. - **Sports Nutrition:** Mainstream candy collaborations introduce more approachable flavor profiles that can help protein products appeal to casual consumers outside traditional gym-focused audiences. ## Related on Trend Hunter - [Double-Coated Protein Bars](https://www.trendhunter.com/trends/david-protein-bronze.md) - [Dessert-Style Protein Bars](https://www.trendhunter.com/trends/dessert-style-protein-bars.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Dessert-Inspired Protein Bar Lineups](https://www.trendhunter.com/trends/raw-protein-bars.md) - [Milk Chocolate Protein Bars](https://www.trendhunter.com/trends/milk-chocolate-protein-bars.md) - [Chocolate Bar Protein Powders](https://www.trendhunter.com/trends/polleo-sport-milk-choco-buenissimo.md) - [Pistachio-Filled Chocolate Protein Bars](https://www.trendhunter.com/trends/dubite-protein-bar.md) - [Pistachio-Chocolate Protein Bars](https://www.trendhunter.com/trends/new-buenissimo-flavor.md) - [Textural Protein Snack Bars](https://www.trendhunter.com/trends/double-layer-crispy-protein-bar.md)