# Bag-In-Box Brazilian Beverages Golly Guarana Expands from Utah to a Broader US Market. By Kalin Ned | Published 2025-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brazilian-beverage References: [nosh](https://www.nosh.com/pr/2025/01/08/golly-guarana-now-available-in-baginbox-ready-to-take-the-us-by-storm) & [gollyguarana](https://gollyguarana.com/)  Golly Guarana has introduced its signature Brazilian beverage in a convenient Bag-in-Box format. Made with authentic guarana and sugar cane imported from Brazil, the drink offers a natural source of energy while delivering antioxidants, and a smooth, sweet flavor that contrasts with conventional sodas and energy drinks. The Bag-in-Box packaging is available in 2.5-gallon and five-gallon sizes, which is ideal for high-volume use in restaurants, bars, and retail settings. The appeal of Golly Guarana’s Brazilian beverage lies in its unique position as both a refreshing product and a functional alternative to the heavily processed drinks that dominate the market. Junior Lopes, founder of Golly Guarana, shares his ambitions about the brand: "We’re on a mission to bring the authentic taste of Brazil to every corner of the US." Image Credit: Golly Guarana ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 23% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bag-in-box Beverages:** Adoption of Bag-in-Box packaging for beverages is rising, offering sustainable and economical solutions for businesses and consumers. - **Functional Refreshments:** The surge in demand for drinks that cater to wellness enthusiasts is disrupting traditional soda and energy drink markets. - **Authentic Flavors:** Growing consumer interest in authentic and exotic flavors is challenging mainstream product offerings in the beverage industry. ### Who This Affects Most - **Beverage Packaging:** Innovations in packaging are reshaping how beverages are distributed and consumed, with Bag-in-Box formats leading the change. - **Health-oriented Beverages:** The focus on health-conscious ingredients is transforming the beverage industry, driving interest in options like guarana-infused drinks. - **Ethnic Foods and Beverages:** The ethnic food and beverage sector is seeing a rise in popularity as consumers seek more diverse and authentic taste experiences. ## Related on Trend Hunter - [Bag-in-Box Spirit Packaging](https://www.trendhunter.com/trends/mandatory-spirit-co.md) - [Brazilian Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-rio-punch.md) - [Exotic Energy Drink Flavors](https://www.trendhunter.com/trends/relentless-guava.md) - [Fruit-Forward Bag-in-Box Beverages](https://www.trendhunter.com/trends/4l-fruit-punch-box.md) - [Canned Cashew Sodas](https://www.trendhunter.com/trends/cashew-soda.md) - [Four-Can Energy Drink Bundles](https://www.trendhunter.com/trends/blu-energy.md) - [Tradition-Inspired Energy Drinks](https://www.trendhunter.com/trends/guru-guayusa-tropical-punch.md) - [Large-Format Organic Energy Drinks](https://www.trendhunter.com/trends/guru-original.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md)