# Eccentric South American Spreads Brazil by Jean-Francois Campos has a Flair for the Aberrant By Amelia Roblin | Published 2011-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brazil-by-jean-francois-campos References: [bit.ly](http://bit.ly/hBmofv) & [jeanfrancoiscampos](http://www.jeanfrancoiscampos.com/) The stylish subject looks alien to her surroundings in Brazil by Jean-Francois Campos. Albeit embodying the [bright colors and bold patters](https://www.trendhunter.com/trends/ski-collection-1) of the South American country, the glamorous girl could not look more out of place next to the more informally dressed and bare-faced locals who surround her. Sophie Vlaming has been styled by Vittoria Cerciello with all of the [intricately textured fabrics, animated prints](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and elaborate updos that make her an enchanting and exotic sight to see. The fair model poses with an older man, with excitable children, and on her own within the city's streets and alleyways, acting as a beautiful contrast to the setting's own winning features. Found in the March 2011 issue of Flair Italia, Brazil by Jean-Francois Campos exhibits the diversity of eye-catching attractions. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Eccentric Fashion Photography:** With increasingly bold and unusual themes, there is a growing trend towards incorporating unusual elements in fashion photography that capture the imagination and challenge traditional beauty standards - **Cultural Sensitivity in Marketing:** As global markets continue to expand, there is a growing need for marketing materials to be inclusive and respectful of cultural diversity - **Exotic Tourism Advertising:** There is a growing trend towards travel marketing campaigns centered on exotic locations and cultural experiences, which highlight the unique beauty, flavor, and lifestyles of different regions around the world ### Who This Affects Most - **Fashion Photography:** The fashion industry is constantly evolving to include creative and unusual concepts in fashion photography, presenting opportunities for photographers and models with a flair for the avant-garde - **Marketing:** The marketing industry is expanding globally, presenting opportunities for marketers that prioritize cultural sensitivity and inclusivity in their campaigns - **Tourism:** The tourism industry can leverage the trend towards exotic travel advertising to attract travelers interested in unique cultural experiences ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Brazil-Inspired Charming Retail Spaces](https://www.trendhunter.com/trends/farm-rio.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Brazilian Design Exhibitions](https://www.trendhunter.com/trends/lightness-tension.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md)