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# Dog Tag-Like Lip Products
The BRAYE Lipsleek is a Multi-Purpose Accessory

By Debra John | Published 2024-08-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/braye-lipsleek
References: [global.oliveyoung](https://global.oliveyoung.com/product/detail?prdtNo=GA240624358) & [instagram](https://www.instagram.com/braye.official/?hl=en)

![Dog Tag-Like Lip Products](https://cdn.trendhunterstatic.com/thumbs/541/braye-lipsleek.jpeg)

The 'BRAYE Lipsleek' is a versatile and multi-purpose beauty accessory that is designed to elevate various makeup looks.

This product features a unique melting texture that smoothly blends into the skin, becoming more vivid with each layer applied, which allows for a customizable, [buildable formula](https://www.trendhunter.com/trends/pure-color-melton-glosstick). It is specifically formulated to be used on "the lips, cheeks, and other areas of the face, providing a flexible option for creating diverse makeup styles."

The Lipsleek is free from PEGs and is certified vegan and cruelty-free by [PETA](https://www.trendhunter.com/trends/animal-intelligence), ensuring ethical standards in its production. Constructed from "lightweight materials, it offers enhanced portability" compared to traditional heavier metal alternatives, making it convenient to carry. Available in a range of 10 shades, the Lipsleek is designed to suit various moods, skin tones, and occasions, offering a sophisticated touch to any beauty routine.

Image Credit: Olive Young

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 92% | Activity: 90% | Freshness: 26%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Multi-purpose Beauty Accessories:** The BRAYE Lipsleek offers versatility by acting as a multi-functional cosmetic, applicable on various parts of the face for diverse looks.
- **Customizable Makeup Formulas:** The buildup effect of the Lipsleek allows users to control the intensity and coverage, providing a tailored makeup experience.
- **Ethical Beauty Products:** BRAYE Lipsleek sets a benchmark with its PETA-certified vegan and cruelty-free credentials, ensuring consumers adhere to ethical beauty standards.

### Industries Being Reshaped

- **Cosmetics:** The evolving landscape of cosmetics sees an increasing demand for multi-functional products like the Lipsleek, combining convenience with innovation.
- **Beauty Accessories:** Lightweight and portable beauty items, such as the Lipsleek, are repositioning traditional beauty accessories in terms of ease of use and transportability.
- **Ethical Consumer Goods:** The Lipsleek's commitment to vegan and cruelty-free standards aligns with the growing trend toward ethically produced consumer goods.

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