# Cycling-Inspired Steel Timepieces Bravur is Celebrating the Tour de France with a New Chronograph By Kanesa D | Published 2022-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bravur References: [hypebeast](https://hypebeast.com/2022/7/bravur-tour-de-france-la-grande-boucle-chronograph-polka-dot) & [bravurwatches](https://bravurwatches.com/products/grand-tour-la-corsa-rosa-2022) Sweden-based watchmaker Bravur has released the 2022 edition of its ‘Tour de France’ [chronograph](https://www.trendhunter.com/trends/porsche-anniversary-chronograph). The watch boasts a 38mm [stainless steel case](https://www.trendhunter.com/trends/ball-watch-roadmaster-perseverer), polished and brushed to perfection. A “wet asphalt-colored” dial with polka dots contrasts bold yellow text and accents on the hour markers, referencing the title awarded to the race's best climber. The new watch’s pristine pot hour markers have been coated in lume for easy visibility in low-light conditions. The sapphire crystal case back is decorated with Côtes de Genève, perlé decoration, blue screws, and a bespoke rotor, elevating the watch’s top-tier [Sellita](https://www.trendhunter.com/trends/laventure-marine-type-3-chronometer) automatic SW511 movement. Bravur will produce the ‘Tour de France’ timepiece in limited quantities of up to 50 pieces. Each watch will be uniquely and individually numbered, with a retail price starting at $2,550 USD. Image Credit: Bravur ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 88% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Timepieces:** Limited edition releases of high-quality timepieces can increase demand among collectors and enthusiasts. - **Sport-inspired Design:** Incorporating design elements inspired by popular sports can appeal to niche audiences and set brands apart in a crowded market. - **Customizable Watches:** Offering customization options for watch components, such as colors and materials, can create a more personalized and engaging customer experience. ### Where This Applies - **Luxury Watchmaking:** The use of high-end materials and meticulous craftsmanship in producing limited edition timepieces can appeal to luxury watch collectors and connoisseurs. - **Sports Merchandise:** Applying sports design elements to merchandise beyond apparel and accessories can expand brand offerings and appeal to niche audiences. - **E-commerce Retail:** Offering customization options for products through online retail can create a more engaging and personalized shopping experience for customers. ## Related on Trend Hunter - [Black Carbon Cyclist Timepieces](https://www.trendhunter.com/trends/tudor-pelagos-fxd-chrono-cycling-edition.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md) - [Motorsport-Inspired Timepeices](https://www.trendhunter.com/trends/bell-ross-br-0394-blacktrack-chronograph-watch.md) - [Dazzling Mirrored Timepieces](https://www.trendhunter.com/trends/bell-ross-br05-grey-mirror-steel.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md) - [Retro Rally Racing Timepieces](https://www.trendhunter.com/trends/vaer-r1-rally-chronograph.md) - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md)