# Murumuru Butter-Infused Lip Balms The BRAVO SIERRA Lip Balm is Both Vegan and Cruelty-Free By Grace Mahas | Published 2020-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bravo-sierra-lip-balm References: [bravosierra](https://www.bravosierra.com/products/lip-balm) & [bravosierra](https://www.bravosierra.com/products/lip-balm) The BRAVO SIERRA Lip Balm was designed to offer long-lasting hydration with a lightweight, non-greasy formula. Made without fragrance, flavor, or aroma, this [moisturizing lip balm](https://www.trendhunter.com/trends/the-lip-balm) is ideal for consumers looking for a high-quality solution to dry and cracked lips. Moreover, it's made without parabens, silicones, sulfates, phthalates, pegs, or phenoxyethanol and is [vegan and cruelty-free](https://www.trendhunter.com/trends/drpawpaw-lip-balms), making it an ideal option for conscious consumers looking to avoid potentially harmful ingredients. In addition, the BRAVO SIERRA Lip Balm is enriched with murumuru butter — a safe, vegetable-based alternative to silicones — and is rich in omega 3-6-9 fatty acids for [all-day hydration](https://www.trendhunter.com/trends/balm-amour). Consumers can purchase the BRAVO SIERRA Lip Balm online for $5 USD. Image Credit: BRAVO SIERRA ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vegan Lip Balms:** Opportunity for companies to develop and market lip balms that are vegan and cruelty-free, catering to the needs of conscious consumers. - **Natural Ingredients:** Potential for brands to create lip balms infused with natural ingredients like murumuru butter, appealing to consumers seeking high-quality and non-toxic skincare products. - **Hydrating Formulas:** Space for innovation to create lightweight and non-greasy lip balm formulas that provide long-lasting hydration, addressing the concerns of individuals with dry and cracked lips. ### Where This Applies - **Skincare Industry:** In the skincare industry, opportunities exist for companies to develop vegan and cruelty-free lip balms with natural ingredients to cater to the growing demand for sustainable and conscious beauty products. - **Green Beauty Industry:** Within the green beauty industry, brands can leverage the trend of natural ingredients and develop lip balms infused with murumuru butter, appealing to environmentally conscious consumers seeking non-toxic alternatives. - **Personal Care Industry:** The personal care industry can explore innovative lip balm formulas that offer long-lasting hydration while being lightweight and non-greasy, providing a solution to the needs of individuals with dry and cracked lips. ## Related on Trend Hunter - [Sensitive-Friendly Lip Balms](https://www.trendhunter.com/trends/ceramide-lip-blur-balm.md) - [Hydrating Lip Balm Trios](https://www.trendhunter.com/trends/lip-butter-balm-set.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [Oil-Infused Lip Balm Lines](https://www.trendhunter.com/trends/moroccanoil-lip-balm.md) - [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Extra-Sweet Free-From Lip Balms](https://www.trendhunter.com/trends/drpawpaw-lip-balms.md)