# Lively Mobile Speakers Launched at CES 2015, BRAVEN Balance Speakers Suit Individuals on the Go By Laura McQuarrie | Published 2015-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/braven-balance References: [androidheadlines](http://www.androidheadlines.com/2015/01/braven-unveil-their-new-outdoor-portable-bluetooth-speaker-the-braven-balance.html) & [braven](http://www.braven.com/) At CES 2015, the BRAVEN Balance is being introduced as a Bluetooth speaker that's ideal for those who live active lifestyles. With its [anti-slip exterior](https://www.trendhunter.com/trends/soundcore-boom-3i) and [IPX5 waterproof rating](https://www.trendhunter.com/trends/waterproof-bluetooth-speaker1), the Bluetooth speaker is suited for both indoor and outdoor use, capable of tolerating those inevitable spills and drops. The [easy-to-carry speaker](https://www.trendhunter.com/trends/jbl-flip-7-and-jbl-charge-6) was designed to be as slim as can be, perfect for slipping into a backpack or a bag before hitting the court, gym or the track. Another great feature of the Bluetooth speaker is that it has a built-in 4400mAh battery that's capable of charging mobile devices as needed. Plus, the speaker can be turned into a hands-free speakerphone with a built-in noise-canceling microphone. The BRAVEN Balance is available in six different colors, including lively lime green and black to suit all. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Bluetooth Speakers:** Opportunity for companies to develop durable outdoor speakers with waterproof capabilities and built-in features like charging mobile devices and hands-free speakerphone. - **Active Lifestyle Tech:** Potential for businesses to create tech products specifically designed for individuals with active lifestyles, offering features like anti-slip exteriors and slim designs. - **Multipurpose Portable Speakers:** Disruptive innovation opportunity to design portable speakers that serve multiple functions, such as charging devices and acting as a speakerphone. ### Where This Applies - **Consumer Electronics:** Consumer electronics companies can explore the market for outdoor Bluetooth speakers and active lifestyle tech products. - **Sports and Fitness:** Sports and fitness industry can incorporate active lifestyle tech products into their offerings, catering to individuals who enjoy outdoor activities. - **Mobile Accessories:** Mobile accessories industry can develop multipurpose portable speakers that offer additional features like device charging and hands-free communication. ## Related on Trend Hunter - [Highly Functional Speaker Lines](https://www.trendhunter.com/trends/bluetooth-audio.md) - [Affordable Adventure Speakers](https://www.trendhunter.com/trends/tribit-maxsound-plus.md) - [Spherical Outdoor-Ready Speakers](https://www.trendhunter.com/trends/db1-doublebass.md) - [Tactile Waterproof Speaker Units](https://www.trendhunter.com/trends/jbl-grip.md) - [Rugged Vibrant Bluetooth Speakers](https://www.trendhunter.com/trends/everboom.md) - [Phone Charger-Infused Speakers](https://www.trendhunter.com/trends/phone-chargerinfused-speaker.md) - [Full-Range Portable Speaker Units](https://www.trendhunter.com/trends/creative-muvo-go.md) - [Mini Portable Speaker Designs](https://www.trendhunter.com/trends/stormbox-mini.md) - [Rugged Dual-Speaker Audio Devices](https://www.trendhunter.com/trends/duvoss-speaker.md)