# Industrial Smartphone Concepts The Conceptual Braun 'What If' Phone is Functional and Rugged By Michael Hemsworth | Published 2022-05-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/braun-what-if-phone References: [yankodesign](https://www.yankodesign.com/2022/05/10/braun-what-if-phone-checks-all-the-boxes-for-a-likeable-rugged-design/?utm_source=rss&utm_medium=rss&utm_campaign=braun-what-if-phone-checks-all-the-boxes-for-a-likeable-rugged-design)  The conceptual [Braun](https://www.trendhunter.com/trends/instant-camera-concept) 'What If' Phone has been designed by 葉 泓廷 as a rendering of what it could look like if the brand forayed into the world of smartphones. The smartphone features the sleek, metallic construction the brand has come to be known for and boasts a decidedly [rugged aesthetic](https://www.trendhunter.com/trends/wp100-titan) that's complete with slim bezels. The smartphone is thus capable of keeping users connected from anywhere thanks to its durable construction. The conceptual Braun 'What If' Phone is imagined in black, white and silver finish options with curved lower corners and edgier ones at the top. This makes the device comfortable for holding in the hand during use, while also maximize screen real estate in the upper area. The smartphone is accented by front-facing bottom speakers and a fingerprint scanner outside of the display area. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Rugged Smartphones:** Companies can explore the market for smartphones with durable construction to cater to consumers who require more resilient devices. - **Bezel-less Screens:** Businesses can focus on creating bezel-less smartphones to offer a more immersive viewing experience and differentiate themselves from competitors. - **Industrial Design:** Designers can incorporate an industrial aesthetic in their smartphone concepts to appeal to consumers who value durability and unique visual appeal. ### Who This Affects Most - **Smartphone Manufacturing:** Smartphone manufacturers can explore incorporating rugged materials and bezel-less screens in their products to cater to consumers' demands for durability and better visual experience. - **Consumer Electronics:** Companies in the consumer electronics industry can design and produce rugged smartphones and accessories such as cases, screen protectors, and chargers to address the increasing demand for durable, long-lasting devices. - **Industrial Design Consulting:** Industrial design consulting firms can capitalize on the trend towards industrial smartphone concepts by creating designs for smartphone manufacturers looking to innovate in terms of aesthetics and materials. ## Related on Trend Hunter - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Visible Component Smartphone](https://www.trendhunter.com/trends/nothing-phone-1.md) - [Cubic Industrial Phone Models](https://www.trendhunter.com/trends/minimalist-phone-concept.md) - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [Industrial Design Earbuds](https://www.trendhunter.com/trends/braun-wireless-earbuds.md) - [Retro-Futuristic Cellphone Designs](https://www.trendhunter.com/trends/noka-7610-5g.md)