# Catastrophic Stubble Campaigns These Braun Silk Epil Xpressive Ads Suggest Dodging Disaster By Amelia Roblin | Published 2011-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/braun-silk-epil-xpressive-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/braun_silk_epil_expressive_chixulub_meteor) & [impactbbdo](http://www.impactbbdo.com/) Quite a strong statement is communicated in these [Braun](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver) Silk Epil Xpressive ads, claiming that "[Unwanted body hair](https://www.trendhunter.com/trends/pubic-hair-skin) can be such a disaster." Although the concept is undeniably overdramatic, the designers of this campaign have made sure to keep their calamitous theme consistent throughout. The Impact [BBDO](https://www.trendhunter.com/trends/snowfall) advertising agency of the UAE chose to paint perilous pictures of three of history's famous tragedies, including the collision of the Chixulub Meteor against Earth, the sinking of the Titanic and the Hindenburg Crash. However, instead of rendering these iconic images with conventional coloring mediums, the scenes have been rendered in a desolate sepia tone with whiskery brushstrokes. Essentially suggesting that ungroomed facial hair creates intense devastation, the Braun Silk Epil Xpressive ads have every intention of alerting scruffy men to the seriousness of such hairy personal predicaments. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 53% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Overdramatic Advertising Campaigns:** Opportunity for businesses to create attention-grabbing ads that exaggerate the negative consequences of not using their products. - **Consistent Theme in Marketing:** Potential for companies to maintain a cohesive theme throughout their advertising campaigns to effectively communicate their message. - **Emphasizing the Importance of Personal Grooming:** Opportunity to develop marketing strategies that highlight the significance of grooming in personal appearance and well-being. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to create unconventional and dramatic campaigns that captivate audiences. - **Cosmetics and Personal Care:** Potential for companies in the cosmetics and personal care industry to market their products as essential for personal grooming and avoiding disastrous consequences. - **Fashion and Beauty:** Opportunity for fashion and beauty brands to collaborate with other industries to promote their products and emphasize the importance of personal grooming. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md)