# Evolution Parodies Braun Brings Out The Human in Men By Ayman | Published 2008-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/braun-evolution References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/05/evolution.html) & [adsoftheworld](http://adsoftheworld.com/media/print/braun_evolution_3) Oh Braun, you had to go and parody the hot issue of evolution to sell your shaving machines, didn't you? Well, as we have learned from numerous campaigns, a [controversial ad](https://www.trendhunter.com/trends/the-club-campaign) is a good ad, no matter how many people it offends. Created by [BBDO Dusseldorf](http://www.bbdo-go.com), these print ads show you how Braun *'Brings out the human in men'*. As an illustration, the ads show a picture of the man (monkey) at 8:00 AM, and another one as a normal human at 8:05 AM after shaving . What a difference five minutes make, And I have to agree to an extent, there are days when I let my beard grow too long, and I end up looking more like a jungle creature than a human! The campaign was created under creative direction by Toygar Bazarkava, Stefan Vonderstein and art direction by Lidia Pranjic, Ronald Liedmeier, olaf reys. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Controversial Advertising:** The use of controversial ads in marketing campaigns can increase brand awareness and engagement. - **Evolutionary Parodies:** Brands can use humorous parodies of controversial topics to humanize their products and build brand loyalty. - **Personal Grooming:** As personal grooming becomes increasingly important to consumers, there are opportunities for brands to innovate in this space with new products and services. ### Where This Applies - **Personal Care:** The personal care industry can innovate by creating products and services that make personal grooming more convenient and efficient. - **Advertising:** The advertising industry can innovate by exploring new and creative ways to capture consumer attention and build brand awareness. - **Fashion and Beauty:** The fashion and beauty industry can innovate by creating products and services that cater to the growing demand for personal grooming and self-care. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)