<!-- canonical: https://www.trendhunter.com/trends/bratz-dolls -->
<!-- robots: noindex -->

# Drastic Doll Make-Unders
These Bratz Dolls Are Given Startling Transformations

By Vasiliki Marapas | Published 2015-01-21 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/bratz-dolls
References: [jezebel](http://jezebel.com/sexy-bratz-dolls-get-gentle-make-unders-courtesy-of-tas-1680431903) & [treechangedolls.tumblr](http://treechangedolls.tumblr.com/)

A Tasmania-based artist has taken it upon themselves to "rescue and rehabilitate" [Bratz](https://www.trendhunter.com/trends/girls-nite-out) dolls from their garish styling.

Opting for a less-is-more-approach, the artist, who operates under a website titled 'Tree Change Dolls,' paints over the layer upon layer of plastic makeup on the dolls' faces, giving them a more natural look. Makeup-free, the dolls look way more age-appropriate for the girls that they are marketed towards.

The hypersexualization of toys -- specifically, dolls -- has escalated so much in recent years, it's refreshing to see a doll that's bare-faced. The artist, who is in the process of opening an [Etsy](https://www.trendhunter.com/trends/etsy-1) store for the Tree Change Dolls, explains, "I hand repaint the dolls' faces, mold new shoes and my Mum sews and knits their clothing."

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 74% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Natural Toy Aesthetic:** Opportunity to disrupt hypersexualization in the toy industry by providing more age-appropriate and nature-inspired aesthetics for dolls.
- **Sustainable Toys:** Opportunity to disrupt the plastic and fast-paced toy industry by reusing and repurposing existing dolls and materials to create unique and eco-friendly toys.
- **Personalized Dolls:** Opportunity to disrupt mass-produced dolls by offering personalized and unique features such as handmade clothing and custom painted faces.

### Industries Being Reshaped

- **Toy Industry:** Opportunity for toy companies to address the issue of hypersexualization and plastic waste by offering more natural and sustainable toy options that better align with modern consumer values.
- **Art and Crafts Industry:** Opportunity for artists and crafters to explore new markets by offering doll customization services and creating handmade clothing for repurposed dolls.
- **E-commerce Industry:** Opportunity for e-commerce platforms such as Etsy to showcase and deliver unique and handmade dolls to consumers who value sustainability and personalization.

## Related on Trend Hunter

- [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md)
- [Two-Sided Paper Dolls](https://www.trendhunter.com/trends/megadolls.md)
- [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md)
- [Retro Film-Inspired Dolls](https://www.trendhunter.com/trends/bratz-x-clueless-doll.md)
- [Collectable Sculptural Doll Collections](https://www.trendhunter.com/trends/inedible-doll.md)
- [Peel-and-Stick Fashion Dolls](https://www.trendhunter.com/trends/style-bae-dolls.md)
- [Career-Driven Fairy Dolls](https://www.trendhunter.com/trends/dream-ella.md)
- [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars.md)
- [Filmic Fashion Dolls](https://www.trendhunter.com/trends/bratz-x-clueless.md)
