# Pop Culture Presidency Campaigns Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign By Kanesa D | Published 2024-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brat References: [nbcwashington](https://www.nbcwashington.com/decision-2024/kamala-is-brat-harris-presidential-campaign-adopts-gen-z-charli-xcx-meme/3671571/) & [x](https://x.com/kamalahq)  Aligning with her recent nomination by Joe Biden, presidential candidate Kamala Harris has turned [Charli XCX's iconic 'brat' album](https://www.trendhunter.com/trends/charli-xcx-and-nothing) into the face of her campaign. The move aims to strategically gain the vote of young, Gen Z consumers eligible to vote this year. Notably, Harris' X page sports a neon green banner and arial font reminiscent of the album. XCX was asked by [BBC](https://www.trendhunter.com/trends/live-television-streaming) to define 'brat,' explaining that "[she] feels like herself but maybe also has a breakdown. But kind of, like, parties through it. Is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat.” The Harris campaign's social accounts showcase a range of graphics that closely resemble popular visuals seen elsewhere, mainly focusing on memes that have captured the attention of younger demographics. Image Credit: Kamala HQ ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 15% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Pop-culture Integration:** Kamala Harris' campaign employing Charli XCX's 'brat' album themes highlights a significant trend of pop culture integration in political marketing strategies. - **Youth-centric Campaigns:** Targeting the Gen Z demographic through relatable and modern motifs marks a growing trend in focusing on the youth vote in political campaigns. - **Memetic Marketing:** Utilizing meme-like graphics that resonate with younger audiences underscores the increasing importance of meme culture in shaping contemporary political communication. ### Industries Being Reshaped - **Political Campaign Management:** Creating voter engagement through pop-culture references points to evolving strategies in political campaign management. - **Digital Marketing:** The adoption of high-impact, meme-inspired visuals by political campaigns signals transformative trends within the digital marketing industry. - **Entertainment-marketing Fusion:** Blending entertainment elements with marketing efforts, as evidenced by the integration of Charli XCX's album theme, reveals a dynamic fusion industry with potential for cross-sector collaborations. ## Related on Trend Hunter - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Political Podcast Appearances](https://www.trendhunter.com/trends/kamala-harris-call-her-daddy.md) - [Expansive Electoral Candy Ranges](https://www.trendhunter.com/trends/election-collection.md) - [Green Album Image Generators](https://www.trendhunter.com/trends/brat-generator.md) - [Celebrity Limited Debit Cards](https://www.trendhunter.com/trends/brat-card.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md)