# Using Feet as Hands These Inverse Refrigerator Ads Have Some Kick By Rose Nazarali | Published 2009-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brastemps-inverse References: [adsoftheworld](http://adsoftheworld.com/media/print/brastemp_inverse_drink) & [brastemp.br](http://www.brastemp.com.br/ch/index.aspx) Brastemp's newest Brazilian ad campaign features a pair of feet doing things you would normally do with your hands. Advertising their Inverse refrigerator, these print ads definitely command a second look as they portray feet [pouring drinks](https://www.trendhunter.com/trends/titos-spokescart), [eating ice cream](https://www.trendhunter.com/trends/magnum-ice-cream-ads) and emptying out an ice tray. The ad ends with their slogan: “The only upside down fridge 'n freezer.” **Implications** - Instead of going for the obvious approach of preaching about the advantages of its product, Brastemp instead opts for something consumers will find [amusing and quirky](https://www.trendhunter.com/trends/gosh-food). For consumers, who are bombarded with ads on a daily basis, it is refreshing to see advertising that isn't afraid to be a little out of the ordinary. Ads like this can be an inspiration for other smart campaigns from other companies around the world. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Amusing Advertising:** Brastemp's inverse refrigerator ad campaign showcases an amusing and quirky approach to advertising, inspiring other companies to think outside the box. - **Unexpected Visuals:** Using feet as hands in print ads creates unexpected visuals that grab consumers' attention and make the ad campaign memorable. - **Alternative Messaging:** Rather than focusing solely on the product's advantages, Brastemp's inverse refrigerator ads showcase alternative messaging strategies that engage consumers in a unique way. ### Who This Affects Most - **Advertising:** The advertising industry can incorporate amusing and unexpected visuals to make campaigns more memorable and engaging for consumers. - **Marketing:** Incorporating alternative messaging strategies, such as using unexpected visuals, can help marketers stand out and create more impactful campaigns. - **Consumer Goods:** Companies in the consumer goods industry can take inspiration from Brastemp's inverse refrigerator ads to create unique and quirky campaigns that resonate with consumers. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Nostalgic Kitchen Campaigns](https://www.trendhunter.com/trends/expect-more.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)