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# Personal Steam Cleaners
Brastemp Pret-a-Porter Fabric Freshener

By Elsa Blaine | Published 2009-04-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/brastemp-pret-a-porter-fabric-freshener
References: [fastshop.br](http://www.fastshop.com.br/product.aspx?product_id=BRB4D02A) & [brastemp.br](http://www.brastemp.com.br/ch/produto/detalhes.aspx?pc=1&cc=0&sc=0&fc=0&vc=1&nm=brastemp%20prÃŠt-Ã€-porter)

The Brastemp Prêt-a-Porter is an innovative [personal fabric freshener](https://www.trendhunter.com/trends/downy-rinse-and-refresh). Steam cleaning clothes is a luxury most of us do not have access to, but with this new compact appliance, the possibility is here--in Brazil, at least.

Zip in your smelly clothes and after 30 minutes of stream refreshening they come out fresh as a daisy. The unit is approximately 3’ high and weighs less than 24 pounds, which makes the Prêt-a-Porter perfect for [small spaces](https://www.trendhunter.com/trends/lenor-crease-releaser).

Brastemp is a [Whirlpool](https://www.trendhunter.com/trends/vent-system) company based in Brazil, so perhaps this product will soon be available worldwide.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 18% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Personal Fabric Fresheners:** Disruptive innovation opportunity: Develop compact and portable fabric fresheners for individuals to conveniently refresh their clothes.
- **Steam Cleaning Appliances:** Disruptive innovation opportunity: Create smaller and more lightweight steam cleaning appliances for easy use in small spaces.
- **Convenient Clothing Care Solutions:** Disruptive innovation opportunity: Explore new technologies and applications to make clothing care more convenient and efficient for consumers.

### Where This Applies

- **Home Appliances:** Disruptive innovation opportunity: Introduce innovative and compact home appliances that improve everyday tasks like fabric freshening.
- **Textile and Garment Industry:** Disruptive innovation opportunity: Develop fabrics and garments that are more resistant to odors and require less frequent cleaning or refreshing.
- **Consumer Electronics:** Disruptive innovation opportunity: Combine clothing care technologies with portable and consumer-friendly designs to create new consumer electronic products.

## Related on Trend Hunter

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- [Shapeshifting Garment Care Appliances](https://www.trendhunter.com/trends/garment-steamer.md)
- [Clip-Style Clothing Care Devices](https://www.trendhunter.com/trends/steamur.md)
- [High-Tech Clothing Care Solutions](https://www.trendhunter.com/trends/hightech-clothing-care.md)
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- [Garment-Drying Laundry Devices](https://www.trendhunter.com/trends/zera-lab-launbot.md)
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- [Four-in-One Textile Cleaners](https://www.trendhunter.com/trends/spot-cleaner-and-steamer.md)