# Hybrid Beverage Commercials Bai's Beverage Commercial Stars Justin Timberlake and the "Braspberry" By Laura McQuarrie | Published 2018-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/braspberry References: [foodandwine](http://www.foodandwine.com/syndication/justin-timberlake-bai-commercial-braspberry) & [drinkbai](https://www.drinkbai.com/) Back in December, Justin Timberlake shared a video to [Instagram](https://www.trendhunter.com/trends/jamba-over-ice-drinks) asking: "Is it a coincidence that the blueberry fits in the raspberry perfectly?" and introduced his hybrid fruit creation the "Braspberry." As an investor and Chief Flavor Officer for [Bai](https://www.trendhunter.com/trends/bai), Timberlake is the star of a new 30-second commercial for the beverage brand, which introduces the berry mashup. The ad takes the form of a news segment sharing the breaking news that "Bai is good for you and tastes amazing," although the singer is distracted by his created berry-in-berry combination. Although Braspberry has yet to be named an official flavor for Bai, hybrid flavors are a hallmark of the brand, which offers a number of unique products like [Maui](https://www.trendhunter.com/trends/maui-mama-melt) Coconut Raspberry and Madagascar Coconut Mango. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 48% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Flavors:** Disruptive innovation opportunity: Explore and create unique combinations of flavors in the beverage industry to attract and surprise consumers. - **Celebrity Endorsements:** Disruptive innovation opportunity: Collaborate with influential celebrities to promote and market new products, tapping into their fan base and credibility. - **Creative Marketing Campaigns:** Disruptive innovation opportunity: Develop unconventional and attention-grabbing advertising strategies that engage and entertain consumers. ### Where This Applies - **Beverage:** Disruptive innovation opportunity: Introduce innovative beverage products with hybrid flavors to stand out in the competitive market. - **Celebrity Branding:** Disruptive innovation opportunity: Capitalize on celebrity endorsements by launching new products and leveraging their star power. - **Advertising and Marketing:** Disruptive innovation opportunity: Create unique and captivating marketing campaigns that break the traditional norms and leave a lasting impression on consumers. ## Related on Trend Hunter - [Fruit-Forward Hydrating Dirnks](https://www.trendhunter.com/trends/bai.md) - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Berry-Flavored Pearl Beverages](https://www.trendhunter.com/trends/starbucks-boba.md) - [Fantastical Fruit-Flavored Drinks](https://www.trendhunter.com/trends/squeezit.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md) - [Musician-Inspired Snack Bars](https://www.trendhunter.com/trends/chocolate-mrazberry.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Ready-to-Drink Squash Refreshments](https://www.trendhunter.com/trends/robinsons-blackberry-blueberry.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md)