# Authenticity-Promoting Tees The 'Stay Real' Tee from 'Brashy Couture' Supports Being Genuine By Paul Maccarone | Published 2013-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brashy-couture References: [fancy](http://fancy.com/things/439921080677700181/Stay-Real-by-Brashy-Couture) & [brashycouture](http://brashycouture.com/) The genuine message printed on this 'Brashy Couture' tee is one that everyone should follow. The print on the shirt reads "Stay Real," which is a great statement to promote through your personal brand. The [minimalist white and black theme](https://www.trendhunter.com/trends/made-to-order) really highlights the message in an aesthetically pleasing way. [Staying true to yourself](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary) is wonderful message to display proudly on your clothing. In such a competitive world, sometimes people can get away from the things that truly make them who they are. Having to conform to societal pressures and ideals can chip away at the personality that makes someone unique. While the shirt is likely designed for its chic style and edgy feel, 'Brashy Couture' has done a great job combing a [positive message with style](https://www.trendhunter.com/trends/people-will-talk). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Authenticity-promoting Tees:** Disruptive innovation opportunity: Creating personalized clothing that promotes authenticity and individuality. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Developing fashion brands that incorporate meaningful messages and focus on promoting genuineness. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Authenticity-Encouraging QSR Campaigns](https://www.trendhunter.com/trends/beautiful-mess-1.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Gen Z Streetwear Brands](https://www.trendhunter.com/trends/hos-wear.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)