# City-Like Brashness Classes The New York Bakery Co. Gives Insane Advice to Brits By Gemma Vardon | Published 2011-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brashness References: [huffingtonpost](http://www.huffingtonpost.co.uk/2011/09/12/brits-apologise-over-3000_n_958136.html) & [youtube](http://www.youtube.com/watch?v=PNxwT7FcrFk) Apparently Brits apologize around eight times a day -- which translates into or 2,920 times a year -- and to counter that the New York Bakery Co. have had an idea to turn “sorry” Brits into straight-talkers. They are enlisting the help of a “brashness expert” Nancy Baldwin. The Big Apple pro is dishing out brashness advice to the nation. Tips and advice from nationwide brashness classes have been doing the rounds, such as "walk fast and with purpose -- the purpose is to get there before the other guy." Brashness expert Nancy has put together a behind-the-scenes video of her trip to the UK capital as she imparts her wisdom on unsuspecting Londoners. For those who didn't get the chance to meet the Brashness Queen face-to-face, an unapologetic helpline was set up in September. The line is now closed so it's until next time, New York Bakery Co. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Brashness Classes:** The trend of offering brashness classes to help people become more direct and assertive in their communication. - **Nationwide Brashness Advice:** The trend of providing nationwide advice on being brash, such as tips on walking faster and with purpose. - **Unapologetic Helpline:** The trend of setting up helplines to assist individuals in embracing a more unapologetic and assertive attitude. ### Who This Affects Most - **Personal Development:** The personal development industry can leverage the trend of brashness classes to offer courses and coaching programs that help individuals improve their communication style. - **Workplace Training:** The workplace training industry can tap into the trend of nationwide brashness advice by offering workshops and seminars that teach employees how to be more assertive and confident in their professional interactions. - **Customer Service:** The customer service industry can explore the trend of unapologetic helplines to provide support and assistance to customers in a more direct and proactive manner. ## Related on Trend Hunter - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Authentic NYC Bakery Items](https://www.trendhunter.com/trends/new-york-bakery-co-products.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md) - [Retail Rage Rooms](https://www.trendhunter.com/trends/miista.md) - [Better-for-You Bread Products](https://www.trendhunter.com/trends/new-york-bakery-breads.md) - [Counter-Loneliness Social Spaces](https://www.trendhunter.com/trends/friendship-corner.md) - [Expensable Pub Lunches](https://www.trendhunter.com/trends/pub-lunch.md)