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# Tribal-Esque Industrial Jewelry
The Brante SS14 Ad Campaign is Simply Bold and Edgy

By Meghan Young | Published 2013-08-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brante-ss14-ad-campaign
References: [trendland](http://trendland.com/brante-ss-2014/) & [brante.br](http://www.brante.com.br/)

Although made out of strong industrial materials, the pieces featured throughout the Brante SS14 ad campaign have a decidedly tribal appeal. By juxtaposing two clashing cultures together into one, the collection creates a harmonious existence between the two, not to mention a beautiful one. Perfect for almost any season of the year, the designs might be generally dark and heavy, but they can be complemented with lighter clothing choices.

Designed by Brazilian [jewellery designer](https://www.trendhunter.com/trends/pretty-weird) Eduarda Brante, the Brante SS14 ad campaign revolves around the [leather accessories](https://www.trendhunter.com/trends/chiyu) and artifacts that the brand has become known for. Shot in studio, the youthful and avant-garde styles are complemented with basic yet edgy ensembles. A few of the images have been embellished with overlaid geometric designs as well. Overall, it creates a visual experience for potential consumers.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 97% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Industrial-tribal Fusion:** Opportunity to explore the intersection of industrial materials with tribal cultural aesthetics and create unique products in the jewelry industry.
- **Avant-garde Photoshoots:** Opportunity for fashion photography professionals to experiment and integrate unconventional visual elements into their campaigns.
- **Leather Accessories:** Opportunity to innovate in the leather goods industry by creating products that have a tribal and industrial edge to them.

### Sectors Adopting This

- **Jewelry:** Jewelry industry players can explore the use of industrial materials and tribal cultural aesthetics to design and produce unique pieces for their customers.
- **Fashion Photography:** Fashion photography industry can experiment with avant-garde visual elements and stage unique photoshoots that capture the essence of tribal-industrial fashion.
- **Leather Goods:** Leather goods industry can explore the use of industrial and tribal elements to produce unique accessories that cater to a specific niche audience.

## Related on Trend Hunter

- [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md)
- [Tribal Art-Inspired Bracelets](https://www.trendhunter.com/trends/bharata.md)
- [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md)
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- [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md)
- [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md)
- [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md)
- [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)
