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# Brangelina to Launch Traditional African Housewares Line

By Fashion Spy | Published 2006-05-14 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/brangelina-to-launch-traditional-african-housewares-line
References: [luxist](http://www.luxist.com/2006/05/13/brangelina-to-launch-housewares-line/)

Angelina Jolie and Brad Pitt are launching their own line of traditional African Housewares. The Brangelina housewear line is expected to launch in Paris this September. Expect [luxury pricing](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) and custom goods handmade in Namibia where the couple currently resides. The proceeds of the collection will support the local Namibian community.

**Implications** - When celebrities start [their own fashion line](https://www.trendhunter.com/trends/62piece-home-collection), there's no doubt that consumers will flock to purchase the first release. Society's obsession with luxury and [Hollywood](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto) has always been used as a marketing tool. Those who actually make their own independent businesses will profit off their own names as well as the consumer's fascination with famous figures.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 79% | Activity: 51% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **African-inspired Housewares:** The Brangelina line is a launchpad for traditional African housewares trends in luxury home decor.
- **Celebrity-backed Luxury Brands:** Celebrities starting their own luxury brands provides opportunity for other entrepreneurs to capitalize on the trend by creating luxury items backed by famous names.
- **Ethically-sourced Materials:** With the Brangelina line sourcing materials from Namibia and supporting the local community, other industries can look into ethically-sourced materials for their own products and support community development.

### Industries Being Reshaped

- **Home Decor:** The traditional African housewares trend in luxury home decor has implications for businesses in the home decor industry.
- **Fashion:** As celebrities venture into fashion and luxury branding, there is an opportunity for entrepreneurs to create their own celebrity-backed fashion lines.
- **Social Enterprises:** The ethically-sourced materials trend presents opportunities for businesses to be socially responsible by investing in community development and fair wages for workers.

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