# Brand-Filled Confections These 'Passionate' Chocolate Packages Boasts Personified Graphics By Ady Floyd | Published 2015-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brandy-filled References: [packageinspiration](http://www.packageinspiration.com/passionate-chocolate-packaging.html/) & [behance.net](https://www.behance.net/sophieindreamland) Hungary-based designer Zsofia Mihaly created a unique brand identity for a line of brandy-filled chocolates. Each flavored brandy candy is packaged in a box with a personified image. The brandy-filled chocolates are available in plum, raspberry, cherry and apricot flavors. These flavors are presented in a liquefied form of brandy and are injected into [balls of dark or milk chocolate](https://www.trendhunter.com/trends/cadbury-bournville). The candies are then placed in a [unique white box](https://www.trendhunter.com/trends/chocolate-romance-collection) that is labeled with an illustrated image of a person. Each of the labels represents a flavor based on a different person's image. For example, the cherry flavor uses an illustration of a blonde woman in a white dress who is wearing a red headband -- she is seen pouring red brandy into a ball of chocolate. In addition, each illustration boasts a peek-a-boo element that is open to reveal the contents of every candy package. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Branded Personalization:** By adding unique personified images to their brand identity and labels, companies can create a personal connection with their customers and increase brand loyalty. - **Liquefied Flavors:** Exploring the use of liquefied flavors for candies can create unique taste experiences and differentiate products in the confectionery market. - **Playful Packaging:** Incorporating interactive packaging with hidden elements can add an element of fun and surprise to products and improve customer engagement. ### Who This Affects Most - **Confectionery Industry:** Confectionery companies can benefit from creating unique and personalized branding, exploring liquefied flavors, and incorporating playful packaging to differentiate their products in a crowded market. - **Beverage Industry:** Beverage companies can explore new ways to create unique flavor experiences by collaborating with confectionery companies and incorporating flavors into their products. - **Graphic Design Industry:** Graphic designers can explore new ways to create engaging and personified brand identities for products to differentiate them in the market and improve customer engagement. ## Related on Trend Hunter - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Decadent Dark Chocolate Brandies](https://www.trendhunter.com/trends/central-standard-craft-distillery.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Flavor-Filled Easter Chocolates](https://www.trendhunter.com/trends/chocolove-filled-eggs.md)