# Bulbously Bold Alarm Clocks This Brandson Equipment Alarm Clock by Claudius Dreyer is Stylish By Michael Hemsworth | Published 2018-12-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/brandson-equipment-alarm-clock References: [yankodesign](http://www.yankodesign.com/2018/12/07/theres-no-ignoring-this-clock-even-if-you-wanted-to/) & [claudiusdreyer](http://www.claudiusdreyer.com/) It could be argued that the [traditional alarm clock](https://www.trendhunter.com/trends/ahmed-rashad) has become obsolete for many consumers in lieu of the smartphone, but the Brandson Equipment Alarm Clock identifies what's being done to keep the solution relevant. Designed by Claudius Dreyer for Brandson Equipment, the alarm clock boasts a bulbous aesthetic that hides projection technology within to let you keep a constant eye on the time without looking directly at it. The secure, [compact solution](https://www.trendhunter.com/trends/desk-clock-1) has has traditional alarm settings as well as a [nap functionality](https://www.trendhunter.com/trends/arc-alarm-clock) to let you rest throughout the day without having to set a formal alarm. The Brandson Equipment Alarm Clock identifies what can be done to make ordinary products extraordinary to keep them relevant in the face of the latest technology. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Projection Technology:** The use of projection technology in everyday products presents a disruptive innovation opportunity to enhance user experience and functionality. - **Compact Solutions:** Developing compact solutions for traditional products opens up possibilities for portability and convenience. - **Enhanced Functionality:** Adding new features, such as nap functionality, to existing products provides opportunities for differentiation and market appeal. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry can leverage projection technology to create innovative and visually appealing products. - **Home Decor:** Compact and stylish alarm clocks like the Brandson Equipment Alarm Clock can carve a niche in the home decor industry. - **Sleep Tech:** Companies in the sleep tech industry can explore innovative solutions, like nap functionality, to improve sleep quality and overall well-being. ## Related on Trend Hunter - [Branded Technology Alarm Clocks](https://www.trendhunter.com/trends/apple-snooze.md) - [Modernized Vintage-Inspired Alarm Clocks](https://www.trendhunter.com/trends/roberts-ortus-5.md) - [Connected Toy-Like Alarm Clocks](https://www.trendhunter.com/trends/cubb-alarm-clock.md) - [Anti-Smartphone Bedside Alarm Clocks](https://www.trendhunter.com/trends/mudita-clocks.md) - [Accessibility-Focused Alarm Clocks](https://www.trendhunter.com/trends/routine-alarm-clock.md) - [Connected Simplicity-Focused Clocks](https://www.trendhunter.com/trends/smart-rubiks-cube-clock.md) - [Minimal Sleek Rubberized Clocks](https://www.trendhunter.com/trends/flip-alarm-clock.md) - [Rainbow Illumination Alarm Clocks](https://www.trendhunter.com/trends/alarm-clock-concept.md) - [Clapperboard-Inspired Desk Clocks](https://www.trendhunter.com/trends/multifunctional-alarm-clock.md)