# Viral Campaign Recap Charts This Graphic Examines the Best of Brands on Social Media in 2013 By Laura McQuarrie | Published 2014-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brands-on-social-media References: [wearesocialmedia.gr](http://wearesocialmedia.gr/infographic-awesome-things-brands-did-in-2013/) & [blog.unmetric](http://blog.unmetric.com/2014/01/awesome-things-brands-did-on-social-media-in-2013/) This Unmetric infographic takes a step back to look at 2013 in review to determine awesome things brands on social media did. The graphic is broken down by month and highlights some of the most notable videos, hashtags, campaigns and events that went viral. Some of the memorable moments from 2013 definitely include the Van Damme Epic Split from Volvo, Virgin's fun and instructional safety video, Dove's Real Beauty Sketches and Kmart's 'Ship My Pants' video. While some of these great social media moments were highly planned out, some of them were more or less out of the brand's hands, like Hostess seeing a 40% growth in fans after [Twinkies](https://www.trendhunter.com/trends/tropical-blast-twinkies) made a comeback and [Burger King's](https://www.trendhunter.com/trends/burger-king-loveinspired-ads) [Twitter](https://www.trendhunter.com/trends/resurrected-social-media) account being hacked, which brought on 30,000 new followers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Media Viral Campaigns:** Opportunity to create strategic viral campaigns in social media platforms. - **Real-time Marketing:** Opportunity to leverage real-time events and news to create relevant, timely and effective content. - **Influencer Marketing:** Opportunity to collaborate with influencers and industry experts to reach a wider audience. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to develop social media campaigns and leverage real-time events. - **Social Media Monitoring and Analytics:** Opportunity for companies to offer social media monitoring and analytics services to help brands optimize their strategy. - **Influencer Marketing:** Opportunity for agencies and platforms specializing in influencer marketing to connect brands with influencers. ## Related on Trend Hunter - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Cheeky Wrap-Focused Campaigns](https://www.trendhunter.com/trends/wrap-exchange.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)