# Retro Pin-Up Packaging This Miss Mary's Beverage Branding Embraces Vintage Imagery By Jana Pijak | Published 2013-11-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brandon-van-liere References: [lovelypackage](http://lovelypackage.com/miss-marys/) & [lovelypackage](http://lovelypackage.com) Conceived by American designer Brandon Van Liere, the Miss Mary’s Morning Elixir packaging highlights [retro pin-up branding](https://www.trendhunter.com/trends/deja-vu-cocktail-menu). This [premium Bloody Mary bottle](https://www.trendhunter.com/trends/collectible-spirits-bottle) features an illustrated label that evokes an artisan aesthetic while referencing suggestive Vargas girl imagery. The unique product is branded here as a naughty and coy alcoholic beverage that is not for the faint of heart. Fusing a small-town aesthetic with retro pin-up illustrated art, this Miss Mary's Morning Elixir packaging embodies a nostalgic visual concept. Reviving [retro ad imagery](https://www.trendhunter.com/trends/back-to-nature-1), this alluring bottle and label design features an illustration of a buxom brunette subject who sports a revealing, red one-piece swimsuit. Depicting a subtly sensual air, this bottle's branding is telling of its rich taste. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Retro Packaging:** The use of retro pin-up branding in packaging design is a disruptive innovation opportunity to evoke nostalgia and stand out on shelves. - **Artisan Aesthetic:** Branding products with illustrated labels that evoke an artisan aesthetic is a disruptive innovation opportunity to create a premium and unique product. - **Reviving Retro Ad Imagery:** Reviving retro ad imagery in products' branding is a disruptive innovation opportunity to attract attention and create a sense of nostalgia. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can take advantage of retro pin-up branding to create unique packaging designs that appeal to consumers. - **Packaging Design:** The packaging design industry can explore the use of retro pin-up branding to create visually appealing and nostalgic packages for various products. - **Art and Illustration:** The art and illustration industry can offer their talents to collaborate with brands looking to incorporate retro pin-up branding in their packaging designs. ## Related on Trend Hunter - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Bottled Bloody Marys](https://www.trendhunter.com/trends/laiba.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md)